UK August 2026: Jaecoo now Top 10 brand, places 7 at #2 and 5 at #4

The Jaecoo 5 is up to a record 4th place in the UK in August.

The UK new car market records a 9th straight month of year-on-year gains and the best August volume since the introduction of the biannual plate change. Registrations are up 13.7% to 94,226 units for the month and up 9.8% to 1,388,735 so far this year. This is the highest 8 months volume in the UK since the 1,519,016 units of 2019. Private sales are up 19% to 38,460 and 40.8% share vs. 39% a year ago while fleets advance 10.1% to 53,934 and 57.2% vs. 59.1% last year while business sales soar 14.5% to 1,842 and 2% share vs. 1.9%. Year-to-date, private sales are up 12.5% to 546,798 and 39.4% share vs. 38.4% over the same period in 2025, fleets are up 7.6% to 809,511 and 58.3% share vs. 59.4% and business sales are up 18.8% to 32,426 and 2.3% share vs. 2.2%.

The Omoda 5 ranks at #6 in the UK in August.

Looking at sales by propulsion, petrol is down -3.5% to 36,048 and 38.3% share vs. 45.1% in August 2025 and diesel is up 4% to 4,478 and 4.8% share vs. 5.2%. Electrified vehicles single-handedly pull the market into clear positive territory. HEVs are up 26.3% to 11,940 and 12.7% share vs. 11.4% a year ago, PHEVs soar 39.8% to 13,707 and 14.5% share vs. 11.8% last year and BEVs are up 27.7% to 28,063 and 29.8% share vs. 26.5% in August 2025. This is the second highest monthly share of the year so far, following a recurring seasonal spike seen every August since 2023 and helped by lower overall volumes amplifying percentage shifts. BEV shares for August are: 2023: 20.1%, 2024: 22.6% and 2025: 26.5%. Year-to-date BEV sales are up 28.6% to 355,746 and 25.6% share vs. 21.9% over the same period in 2025.

As for the brands ranking, Volkswagen (-3.1%) disappoints but still holds 8.1% of the market while Ford (-8.3%) falls faster YoY but climbs back up three spots on July to #2, its best ranking since February. MG (+93.5%) shoots up to #3 with 5.3% share, its best performance so far this year. BMW (-5%) stays in 4th place while Kia (+19.7%) is very solid YoY but falls three ranks on last month to #5. It however remains at #2 year-to-date. Toyota (+26.5%) and Skoda (+18.1%) also shine but the event of the month is the arrival of Jaecoo (+194.2%) inside the UK Top 10 for the first time at #10. It distances BYD (+119.8%) slipping down one spot to #11. Vauxhall (+34.5%) and Renault (+12.7%) also impress below while newcomer Chery breaks into the Top 20 for the first time at #17.

First Top 10 finish for the Mercedes CLA.

Model-wise, the Ford Puma (+13.8%) follows the market and is faithful to its pole position at 3% share. The #2 this month is the Jaecoo 7 (+47.9%), still #3 year-to-date, followed by the MG HS (+56.9%). The event of the month is the 4th place of the Jaecoo 5, up from #7 last month which was its very first Top 10 appearance. Below the Kia Sportage (-14.2%), still #2 year-to-date, the Omoda 5 scores its second ever Top 10 finish in the UK at #6, a ranking it also held last April. The Mercedes CLA cracks the UK Top 10 for the first time at #9 thanks to its BEV variant accounting for 62% of its August volume. For its part the Vauxhall Frontera is inside the Top 10 only for the 2nd time after last May (#9), 66% are BEVs.

Previous month: UK July 2026: Jaecoo 5 breaks into Top 10, Renault 5 best-selling BEV

One year ago: UK August 2025: Jaecoo 7 up to 6th place

Full August 2026 Top 55 All brands, Top 10 models and Top 10 BEV models below.

UK August 2026 – brands:

PosBrandAug-26%/25Jul2026%/25PosFY25
1Volkswagen7,6268.1%– 3.1%1111,8308.1%– 3.2%11
2Ford  5,1525.5%– 8.3%571,0505.1%– 5.4%53
3MG4,9605.3%+ 93.5%660,9044.4%+ 19.8%710
4BMW  4,9395.2%– 5.0%476,0745.5%– 3.7%32
5Kia4,9195.2%+ 19.7%276,8505.5%+ 2.3%24
6Mercedes  4,7625.1%+ 4.6%1061,2964.4%+ 3.9%69
7Audi  4,5904.9%– 4.8%371,9045.2%+ 7.2%45
8Skoda4,3624.6%+ 18.1%757,7724.2%+ 6.4%911
9Toyota4,1164.4%+ 26.5%856,3534.1%+ 1.9%107
10Jaecoo4,0224.3%+ 194.2%1443,5913.1%+ 273.2%1623
11BYD3,8674.1%+ 119.8%948,2653.5%+ 98.4%1417
12Vauxhall  3,6593.9%+ 34.5%1158,5004.2%+ 7.7%813
13Renault2,9063.1%+ 12.7%1544,2063.2%+ 12.9%1515
14Peugeot  2,8483.0%– 25.3%1649,2683.5%– 16.0%1212
15Hyundai2,6302.8%– 38.5%1253,8093.9%– 10.7%116
16Nissan  2,4462.6%+ 2.1%1349,0293.5%– 15.0%138
17Chery2,3802.5%+ 18207.7%2223,5711.7%+ 181215.4%2334
18Mini2,2332.4%– 3.6%1836,3452.6%+ 26.7%1918
19Omoda2,2162.4%+ 104.2%2024,3801.8%+ 146.3%2227
20Land Rover2,1962.3%– 3.9%1940,9672.9%– 2.1%1816
21Tesla2,1802.3%– 32.8%3530,3692.2%+ 12.7%2019
22Volvo2,0482.2%+ 0.1%1742,1073.0%+ 4.6%1714
23Cupra1,4691.6%– 24.3%2126,7751.9%+ 8.4%2120
24Citroen1,3791.5%+ 43.0%2319,7031.4%+ 71.5%2426
25Mazda1,3481.4%+ 117.4%2817,7681.3%– 16.8%2621
26Dacia1,1361.2%– 21.4%2418,0451.3%– 7.2%2522
27Geely1,0851.2%new259,2450.7%new3447
28Suzuki9711.0%+ 23.5%3015,8411.1%+ 39.6%2729
29Leapmotor9651.0%+ 274.0%269,3400.7%+ 791.2%3335
30Honda8490.9%– 19.2%2912,9940.9%– 16.6%2824
31Seat6290.7%– 41.3%3110,4550.8%– 29.7%3025
32Porsche5910.6%– 11.3%2711,6840.8%+ 1.5%2928
33Jeep5720.6%+ 58.9%367,3510.5%– 5.9%3532
34Lexus5300.6%– 8.0%329,5570.7%– 9.3%3231
35Polestar3660.4%– 49.8%3410,0200.7%+ 1.5%3130
36Fiat2770.3%+ 39.2%334,6730.3%– 30.9%3633
37Xpeng1740.2%+ 216.4%411,1040.1%+ 384.2%4145
38Changan1430.2%new382,0910.2%new3849
39Alpine1190.1%+ 25.3%372,3940.2%+ 350.8%3739
40Smart1130.1%+ 205.4%391,4810.1%+ 61.5%4038
41Lotus680.1%+ 161.5%437470.1%– 16.9%44n/a
42Abarth520.1%+ 550.0%503870.0%+ 75.9%4650
43Alfa Romeo470.0%– 50.5%401,8440.1%+ 17.8%3936
44Genesis410.0%+ 156.3%457310.1%– 20.0%4542
45Subaru410.0%– 29.3%471,0330.1%– 26.4%4237
46KGM310.0%– 56.9%449630.1%– 5.7%4341
47DS180.0%+ 157.1%461850.0%– 80.9%4943
48Mitsubishi180.0%n/a491290.0%n/a52 –
49Ineos120.0%– 20.0%511680.0%– 7.7%5051
50Maserati90.0%– 35.7%483050.0%+ 40.6%4748
51Aion60.0%new422460.0%new48 –
52Chevrolet40.0%– 42.9%52520.0%+ 0.0%5452
53GWM Ora10.0%– 94.1%531520.0%– 32.1%5146
54Jaguar00.0%n/a –80.0%– 99.5%5440
54Maxus00.0%n/a –40.0%– 90.7%5553
55Skywell00.0%n/a –900.0%+ 462.5%5354
 –Other British680.1%– 20.0% –1,7570.1%– 10.8% – –
 –Other Imports470.0%– 21.7% –7840.1%– 34.8% – –

UK August 2026 – models:

PosModelAug-26%/25Jul2026%/25PosFY25
1Ford Puma2,7953.0%+ 13.8%135,9682.6%+ 8.3%11
2Jaecoo 72,0222.1%+ 47.9%428,5712.1%+ 144.6%313
3MG HS1,7851.9%+ 56.9%521,2091.5%+ 12.0%68
4Jaecoo 51,6701.8%n/a7n/an/an/an/a188
5Kia Sportage1,5311.6%– 14.2%330,5642.2%+ 4.4%22
6Omoda 51,4651.6%n/an/an/an/an/an/a29
7Mini Cooper1,3721.5%+ 9.7%920,0171.4%n/a812
8Ford Kuga1,3471.4%n/a6n/an/an/an/a19
9Mercedes CLA1,3331.4%n/an/an/an/an/an/a34
10Vauxhall Frontera1,3311.4%n/an/an/an/an/an/a128
n/aVW Golf1,2411.3%+ 19.1%821,2061.5%+ 5.9%76
n/aVW Tiguan1,2271.3%– 19.6%n/a18,1251.3%– 6.0%109
n/aNissan Qashqai1,2021.3%+ 15.4%227,5282.0%+ 7.7%43
n/aVauxhall Corsa1,0961.2%– 15.0%1021,8921.6%– 6.8%54
n/aVolvo XC407890.8%n/an/a18,9071.4%n/a97

UK August 2026 – models (BEV only):

PosEV ModelAug-26%Jul
1Tesla Model 31,2964.6%n/a
2Tesla Model Y8843.2%n/a
3Vauxhall Frontera8753.1%5
4Jaecoo E58553.0%3
5Mercedes CLA8212.9%10
6Skoda Enyaq8072.9%4
7Skoda Elroq8052.9%7
8Renault 57362.6%1
9Kia EV37352.6%2
10Audi Q6 e-Tron6032.1%9

Source: SMMT