The Toyota Yaris Cross holds 9.6% of the Finnish market in August.
It’s a (rare) fantastic month for new car sales in Finland: up 27.3% year-on-year in August to 6,550 units. However keep in mind August 2025 was off -19.5% on the year prior. The year-to-date volume is now up 4.3% to 49,052. Toyota (+81.5%) surges ahead to reach an incredible 25.1% share, which is believed to be an all time record for the Japanese manufacturer in Finland (previous best 23.5% in January 2024). Volkswagen (+12.3%) is more modest at #2, followed by Mercedes (+128.1%) in outstanding shape. Skoda (-9.9%) disappoints while BMW (+29.8%) rounds out the Top 5. Cupra (+328.6%) and Audi (+63.2%) also shine in the remainder of the Top 10, with Peugeot (+197.3%), Citroen (+107.1%) and Lexus (+76.9%) also making themselves noticed below.
Model-wise, as expected Toyota monopolises the Top 5. The Yaris Cross (+206.8%) soars to a record 9.6% share (previous best 7.6% in October 2025), and distances the bZ4X (+1327.8%), C-HR (+75.4%), Yaris (+59.2%) and Corolla (+43.3%). The Mercedes GLC (+475.8%) is the best of the rest at #6 ahead of the BMW i4 (+123.8%) and Skoda Elroq (+3.7%). The BMW iX3 scores a third straight Top 10 finish at #9 above the Mercedes CLA (+436.4%). The Ford Explorer climbs back up to #20.
Previous month: Finland July 2026: Toyota at 23.4% share, BMW places i4 and ix3 in Top 5
One year ago: Finland August 2025: Toyota RAV4 repeats at #1, sales off -19.5%
Full August 2026 Top 30 brands and models below.
Finland August 2026 – brands:
| Pos | Brand | Aug-26 | % | /25 | Jul | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 1,641 | 25.1% | + 81.5% | 1 | 9,314 | 19.0% | + 28.8% | 1 | 1 |
| 2 | Volkswagen | 583 | 8.9% | + 12.3% | 2 | 4,941 | 10.1% | – 12.6% | 2 | 2 |
| 3 | Mercedes | 511 | 7.8% | + 128.1% | 7 | 3,085 | 6.3% | + 45.2% | 5 | 7 |
| 4 | Skoda | 492 | 7.5% | – 9.9% | 5 | 4,457 | 9.1% | – 2.0% | 3 | 3 |
| 5 | BMW | 457 | 7.0% | + 29.8% | 3 | 2,880 | 5.9% | + 20.6% | 7 | 6 |
| 6 | Volvo | 425 | 6.5% | + 11.0% | 4 | 3,645 | 7.4% | – 9.5% | 4 | 4 |
| 7 | Kia | 373 | 5.7% | – 17.1% | 6 | 2,909 | 5.9% | – 27.9% | 6 | 5 |
| 8 | Audi | 341 | 5.2% | + 63.2% | 8 | 2,400 | 4.9% | + 19.5% | 9 | 8 |
| 9 | Ford | 247 | 3.8% | + 6.0% | 9 | 1,720 | 3.5% | – 11.5% | 10 | 9 |
| 10 | Cupra | 120 | 1.8% | + 328.6% | 10 | 645 | 1.3% | + 90.8% | 16 | 23 |
| 11 | Polestar | 112 | 1.7% | + 55.6% | 15 | 839 | 1.7% | – 13.9% | 13 | 13 |
| 12 | Peugeot | 110 | 1.7% | + 197.3% | 21 | 584 | 1.2% | + 0.3% | 17 | 16 |
| 13 | Hyundai | 109 | 1.7% | – 34.3% | 14 | 982 | 2.0% | – 39.5% | 12 | 12 |
| 14 | Tesla | 106 | 1.6% | – 19.7% | 11 | 2,415 | 4.9% | + 97.3% | 8 | 10 |
| 15 | BYD | 103 | 1.6% | + 53.7% | 12 | 813 | 1.7% | + 196.7% | 14 | 18 |
| 16 | Renault | 103 | 1.6% | + 60.9% | 18 | 769 | 1.6% | – 25.0% | 15 | 14 |
| 17 | Nissan | 91 | 1.4% | – 40.9% | 13 | 1,087 | 2.2% | – 37.5% | 11 | 11 |
| 18 | Opel | 72 | 1.1% | + 28.6% | 19 | 528 | 1.1% | + 65.0% | 19 | 25 |
| 19 | Citroen | 58 | 0.9% | + 107.1% | 17 | 427 | 0.9% | – 10.1% | 21 | 19 |
| 20 | Dacia | 57 | 0.9% | – 28.8% | 16 | 396 | 0.8% | – 26.3% | 22 | 15 |
| 21 | MG | 55 | 0.8% | + 44.7% | 20 | 386 | 0.8% | + 14.9% | 23 | 22 |
| 22 | Mazda | 52 | 0.8% | + 6.1% | 25 | 511 | 1.0% | + 2.4% | 20 | 17 |
| 23 | Lexus | 46 | 0.7% | + 76.9% | 28 | 358 | 0.7% | + 25.2% | 26 | 26 |
| 24 | Mitsubishi | 42 | 0.6% | – 42.5% | 27 | 369 | 0.8% | – 25.9% | 25 | 20 |
| 25 | Smart | 37 | 0.6% | + 27.6% | 24 | 563 | 1.1% | + 233.1% | 18 | 24 |
| 26 | Suzuki | 33 | 0.5% | – 13.2% | 23 | 374 | 0.8% | – 4.8% | 24 | 21 |
| 27 | Porsche | 32 | 0.5% | + 3.2% | 22 | 262 | 0.5% | – 14.4% | 28 | 27 |
| 28 | Subaru | 28 | 0.4% | + 40.0% | 26 | 341 | 0.7% | + 30.7% | 27 | 28 |
| n/a | Land Rover | 8 | 0.1% | – 72.4% | 29 | 182 | 0.4% | – 24.5% | 30 | 29 |
| n/a | Seat | 5 | 0.1% | – 28.6% | n/a | 189 | 0.4% | – 31.3% | 29 | 30 |
Finland August 2026 – models:
| Pos | Model | Aug-26 | % | /25 | Jul | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota Yaris Cross | 629 | 9.6% | + 206.8% | 1 | 2,571 | 5.2% | + 55.0% | 1 | 1 |
| 2 | Toyota bZ4x | 257 | 3.9% | + 1327.8% | 3 | 1,670 | 3.4% | + 319.6% | 4 | n/a |
| 3 | Toyota C-HR | 214 | 3.3% | + 75.4% | 7 | 1,218 | 2.5% | + 34.4% | 6 | 12 |
| 4 | Toyota Yaris | 207 | 3.2% | + 59.2% | 2 | 1,712 | 3.5% | + 17.2% | 3 | 2 |
| 5 | Toyota Corolla | 202 | 3.1% | + 43.3% | 12 | 1,532 | 3.1% | + 18.8% | 5 | 3 |
| 6 | Mercedes GLC | 190 | 2.9% | + 475.8% | 17 | 647 | 1.3% | + 77.7% | 19 | n/a |
| 7 | BMW i4 | 141 | 2.2% | + 123.8% | 4 | 779 | 1.6% | + 89.5% | 13 | 26 |
| 8 | Skoda Elroq | 140 | 2.1% | + 3.7% | 15 | 1,122 | 2.3% | + 24.9% | 8 | 11 |
| 9 | BMW iX3 | 129 | 2.0% | n/a | 5 | 545 | 1.1% | + 4092.3% | 23 | n/a |
| 10 | Mercedes CLA | 118 | 1.8% | + 436.4% | 10 | 1,178 | 2.4% | + 806.2% | 7 | n/a |
| 11 | VW ID.4 | 116 | 1.8% | – 24.2% | 8 | 985 | 2.0% | – 14.1% | 11 | 8 |
| 12 | Skoda Enyaq | 115 | 1.8% | + 5.5% | 14 | 1,057 | 2.2% | – 7.6% | 9 | 6 |
| 13 | Kia EV3 | 105 | 1.6% | + 28.0% | 19 | 592 | 1.2% | – 12.0% | 20 | 14 |
| 14 | Volvo XC60 | 103 | 1.6% | – 8.8% | 9 | 1,049 | 2.1% | – 11.6% | 10 | 7 |
| 15 | VW ID.7 | 102 | 1.6% | – 2.9% | 6 | 668 | 1.4% | – 27.9% | 17 | 13 |
| 16 | Volvo EX40 | 95 | 1.5% | + 75.9% | 20 | 774 | 1.6% | + 37.7% | 15 | 16 |
| 17 | Audi Q4 | 90 | 1.4% | + 60.7% | n/a | 493 | 1.0% | – 12.1% | 28 | 19 |
| 18 | Audi Q6 | 83 | 1.3% | + 56.6% | 16 | 571 | 1.2% | + 43.8% | 22 | n/a |
| 19 | Volvo EX30 | 80 | 1.2% | + 128.6% | 18 | 530 | 1.1% | + 28.6% | 25 | 30 |
| 20 | Ford Explorer | 77 | 1.2% | n/a | n/a | 438 | 0.9% | + 42.2% | 30 | n/a |
| n/a | Tesla Model 3 | 68 | 1.0% | + 88.9% | n/a | 667 | 1.4% | + 70.2% | 18 | 24 |
| n/a | Nissan Qashqai | 67 | 1.0% | – 23.0% | n/a | 779 | 1.6% | – 29.4% | 14 | 9 |
| n/a | VW Golf | 62 | 0.9% | + 40.9% | n/a | 576 | 1.2% | – 5.6% | 21 | 21 |
| n/a | VW T-Roc | 62 | 0.9% | + 210.0% | 13 | 983 | 2.0% | + 346.8% | 12 | n/a |
| n/a | Skoda Octavia | 58 | 0.9% | – 10.8% | n/a | 681 | 1.4% | + 4.0% | 16 | 15 |
| n/a | Polestar 4 | 55 | 0.8% | + 41.0% | n/a | 507 | 1.0% | + 1.0% | 26 | 20 |
| n/a | Skoda Fabia | 53 | 0.8% | + 32.5% | n/a | 434 | 0.9% | + 60.7% | 31 | n/a |
| n/a | Tesla Model Y | 38 | 0.6% | – 60.4% | 11 | 1,736 | 3.5% | + 111.2% | 2 | 5 |
| n/a | Kia Stonic | 37 | 0.6% | – 44.8% | n/a | 533 | 1.1% | – 0.2% | 24 | 23 |
| n/a | Smart #5 | 31 | 0.5% | + 106.7% | n/a | 500 | 1.0% | + 1288.9% | 27 | n/a |
| n/a | VW Tiguan | 22 | 0.3% | – 62.7% | n/a | 466 | 1.0% | – 34.4% | 29 | 17 |
Source: AUT
