Over half of Opel Frontera sales are from its BEV variant.
New car sales in Austria edge up 1.6% year-on-year in August to 21,788 units, leading to a year-to-date tally up 12% to 212,140. Volkswagen (+8.6%) reclaims the brands top spot off Skoda (-7%) and cements its YTD leadership at 14.1% share for the month. BMW (+18.5%) stays in third place, distancing Audi (-6.7%) and Mercedes (-13%) both struggling. BYD (+20.3%) is up two spots on July to a record 6th place, displacing Toyota (+0.2%) and Seat (-24.7%). Peugeot (+31.3%) lodges the biggest YoY gain in the Top 10 whereas Dacia (-30.4%) is in deep trouble. Below, notice Opel (+58%), Citroen (+55.8%), Kia (+43.3%) and MG (+39.4%) while outside the Top 20 Leapmotor (+186.4%), Omoda (#24), Chery (#25) and Xpeng (+14500%) stand out. Tesla is down -64.8% to #31.
Model-wise, the VW Golf (+16.8%) is up 7 ranks on July to brilliantly return into pole position. The BMW X1 (+49.3%) is up three spots on last month to #2, its best ranking since topping the charts outright in July 2025. 54% of its August volume comes from the iX1 which is the #1 BEV in the country this month. The Skoda Octavia (+5.5%) falls to #3 and the Skoda Fabia (+42.3%) is up seven spots to #4. The BMW X3 (+95.9%) almost doubles its sales YoY to #5 with 67% of its sales coming from the iX3. The Opel Frontera (+169.7%) shoots up 13 ranks on last month to reach a record 6th place, with 51% coming from the BEV variant.
Previous month: Austria July 2026: Skoda #1 brand for the 2nd time ever, BMW iX3 best-selling BEV
One year ago: Austria August 2025: Dacia Bigster #3, BYD Seal #6, market up 25.3%
Full August 2026 Top 61 All brands and Top 20 models below.
Austria August 2026 – brands:
| Pos | Brand | Aug-26 | % | /25 | Jul | 2026 | % | /25 | Pos | FY25 |
| 1 | Volkswagen | 3,065 | 14.1% | + 8.6% | 2 | 28,815 | 13.6% | + 8.2% | 1 | 1 |
| 2 | Skoda | 2,246 | 10.3% | – 7.0% | 1 | 22,948 | 10.8% | + 12.2% | 2 | 2 |
| 3 | BMW | 1,640 | 7.5% | + 18.5% | 3 | 13,854 | 6.5% | – 0.2% | 3 | 3 |
| 4 | Audi | 1,114 | 5.1% | – 6.7% | 5 | 13,446 | 6.3% | + 12.4% | 4 | 4 |
| 5 | Mercedes | 1,033 | 4.7% | – 13.0% | 6 | 9,916 | 4.7% | + 13.7% | 6 | 6 |
| 6 | BYD | 931 | 4.3% | + 20.3% | 8 | 7,830 | 3.7% | + 68.4% | 8 | 15 |
| 7 | Toyota | 871 | 4.0% | + 0.2% | 7 | 7,628 | 3.6% | – 1.3% | 9 | 9 |
| 8 | Seat | 863 | 4.0% | – 24.7% | 4 | 10,280 | 4.8% | + 15.1% | 5 | 8 |
| 9 | Peugeot | 793 | 3.6% | + 31.3% | 12 | 7,045 | 3.3% | + 20.6% | 11 | 12 |
| 10 | Dacia | 782 | 3.6% | – 30.4% | 10 | 7,534 | 3.6% | – 15.3% | 10 | 5 |
| 11 | Opel | 782 | 3.6% | + 58.0% | 11 | 6,679 | 3.1% | + 25.7% | 12 | 14 |
| 12 | Kia | 712 | 3.3% | + 43.3% | 14 | 5,617 | 2.6% | + 40.5% | 16 | 17 |
| 13 | Cupra | 706 | 3.2% | – 12.8% | 9 | 8,090 | 3.8% | – 4.6% | 7 | 10 |
| 14 | Ford | 690 | 3.2% | – 5.3% | 15 | 5,750 | 2.7% | + 1.5% | 15 | 13 |
| 15 | Renault | 610 | 2.8% | + 0.2% | 13 | 6,015 | 2.8% | – 8.1% | 14 | 11 |
| 16 | MG | 552 | 2.5% | + 39.4% | 21 | 4,491 | 2.1% | + 32.9% | 17 | 19 |
| 17 | Fiat | 438 | 2.0% | + 12.6% | 19 | 3,331 | 1.6% | + 66.6% | 21 | 23 |
| 18 | Hyundai | 434 | 2.0% | – 59.4% | 18 | 6,313 | 3.0% | – 4.9% | 13 | 7 |
| 19 | Citroen | 416 | 1.9% | + 55.8% | 17 | 4,386 | 2.1% | + 21.0% | 19 | 20 |
| 20 | Mazda | 388 | 1.8% | + 11.2% | 22 | 4,346 | 2.0% | + 6.8% | 20 | 16 |
| 21 | Leapmotor | 295 | 1.4% | + 186.4% | 20 | 1,929 | 0.9% | + 434.3% | 24 | 32 |
| 22 | Suzuki | 294 | 1.3% | – 34.7% | 23 | 2,634 | 1.2% | – 15.5% | 23 | 22 |
| 23 | Volvo | 272 | 1.2% | + 7.5% | 16 | 3,123 | 1.5% | + 20.7% | 22 | 21 |
| 24 | Omoda | 254 | 1.2% | new | 29 | 1,266 | 0.6% | new | 29 | 57 |
| 25 | Chery | 171 | 0.8% | new | 26 | 416 | 0.2% | new | 37 | – |
| 26 | Xpeng | 146 | 0.7% | + 14500.0% | 28 | 725 | 0.3% | + 36150.0% | 35 | 43 |
| 27 | Jaecoo | 145 | 0.7% | new | 24 | 1,473 | 0.7% | new | 26 | 42 |
| 28 | Jeep | 144 | 0.7% | – 27.6% | 27 | 1,638 | 0.8% | + 65.3% | 25 | 27 |
| 29 | Mini | 130 | 0.6% | + 11.1% | 25 | 1,171 | 0.6% | – 6.5% | 30 | 26 |
| 30 | Mitsubishi | 98 | 0.4% | – 31.9% | 30 | 1,447 | 0.7% | + 7.5% | 27 | 25 |
| 31 | Tesla | 95 | 0.4% | – 64.8% | 41 | 4,387 | 2.1% | + 11.0% | 18 | 18 |
| 32 | Land Rover | 94 | 0.4% | – 39.0% | 31 | 1,053 | 0.5% | + 3.9% | 31 | 31 |
| 33 | Alfa Romeo | 93 | 0.4% | – 38.4% | 35 | 929 | 0.4% | – 9.0% | 34 | 29 |
| 34 | Honda | 80 | 0.4% | – 27.3% | 33 | 1,001 | 0.5% | + 4.4% | 32 | 30 |
| 35 | Subaru | 73 | 0.3% | + 204.2% | 38 | 265 | 0.1% | – 13.7% | 39 | 35 |
| 36 | Nissan | 59 | 0.3% | – 46.8% | 34 | 1,347 | 0.6% | – 31.6% | 28 | 24 |
| 37 | Porsche | 55 | 0.3% | – 40.9% | 32 | 986 | 0.5% | – 20.5% | 33 | 28 |
| 38 | Polestar | 49 | 0.2% | + 53.1% | 37 | 610 | 0.3% | + 10.9% | 36 | 33 |
| 39 | Smart | 39 | 0.2% | + 34.5% | 36 | 374 | 0.2% | + 77.3% | 38 | 34 |
| 40 | Geely | 29 | 0.1% | new | – | 29 | 0.0% | new | 47 | – |
| 41 | DS | 17 | 0.1% | + 325.0% | 42 | 111 | 0.1% | + 14.4% | 42 | 39 |
| 42 | BAW | 14 | 0.1% | new | 44 | 32 | 0.0% | new | 46 | – |
| 43 | Lexus | 13 | 0.1% | – 48.0% | 39 | 262 | 0.1% | + 11.0% | 40 | 37 |
| 44 | KGM/SsangYong | 12 | 0.1% | – 29.4% | 40 | 203 | 0.1% | – 15.8% | 41 | 36 |
| 45 | Fisker | 8 | 0.0% | n/a | 49 | 16 | 0.0% | – 63.6% | 52 | 46 |
| 46 | Alpine | 6 | 0.0% | – 40.0% | 43 | 89 | 0.0% | – 24.6% | 43 | 38 |
| 47 | MAN | 6 | 0.0% | + 200.0% | 51 | 28 | 0.0% | + 55.6% | 48 | 48 |
| 48 | Ferrari | 5 | 0.0% | + 66.7% | 48 | 37 | 0.0% | – 31.5% | 45 | 41 |
| 49 | Lamborghini | 4 | 0.0% | + 33.3% | 45 | 65 | 0.0% | + 10.2% | 44 | 40 |
| 50 | Forthing | 3 | 0.0% | n/a | 53 | 10 | 0.0% | + 100.0% | 58 | 59 |
| 51 | McLaren | 3 | 0.0% | + 0.0% | 54 | 16 | 0.0% | – 38.5% | 53 | 49 |
| 52 | NIO | 3 | 0.0% | n/a | – | 15 | 0.0% | + 1400.0% | 54 | 52 |
| 53 | Aion | 2 | 0.0% | new | – | 5 | 0.0% | new | 59 | 58 |
| 54 | DFM | 2 | 0.0% | + 100.0% | 52 | 16 | 0.0% | + 1500.0% | 51 | 61 |
| 55 | Dongfeng | 2 | 0.0% | new | 57 | 4 | 0.0% | new | 63 | – |
| 56 | Elaris | 2 | 0.0% | new | – | 2 | 0.0% | new | 68 | – |
| 57 | BAIC | 1 | 0.0% | n/a | 47 | 13 | 0.0% | – 23.5% | 55 | 50 |
| 58 | Bentley | 1 | 0.0% | + 0.0% | 55 | 23 | 0.0% | – 36.1% | 50 | 44 |
| 59 | Cadillac | 1 | 0.0% | n/a | – | 2 | 0.0% | + 100.0% | 65 | 64 |
| 60 | Lotus | 1 | 0.0% | + 0.0% | – | 1 | 0.0% | – 75.0% | 72 | 60 |
| 61 | Morgan | 1 | 0.0% | n/a | 59 | 5 | 0.0% | + 66.7% | 61 | 62 |
Austria August 2026 – models:
| Pos | Model | Aug-26 | % | /25 | Jul | 2026 | % | /25 | Pos | FY25 |
| 1 | VW Golf | 549 | 2.5% | + 16.8% | 8 | 5,615 | 2.6% | + 19.9% | 1 | 2 |
| 2 | BMW X1 | 533 | 2.4% | + 49.3% | 5 | 3,906 | 1.8% | + 3.4% | 3 | 3 |
| 3 | Skoda Octavia | 521 | 2.4% | + 5.5% | 1 | 5,216 | 2.5% | + 0.2% | 2 | 1 |
| 4 | Skoda Fabia | 471 | 2.2% | + 42.3% | 11 | 3,182 | 1.5% | + 7.1% | 8 | 9 |
| 5 | BMW X3 | 429 | 2.0% | + 95.9% | 2 | 3,317 | 1.6% | + 82.0% | 6 | n/a |
| 6 | Opel Frontera | 418 | 1.9% | + 169.7% | 19 | 2,542 | 1.2% | + 244.0% | n/a | n/a |
| 7 | VW Polo | 411 | 1.9% | + 35.2% | n/a | 3,116 | 1.5% | + 27.1% | 9 | 11 |
| 8 | VW T-Roc | 400 | 1.8% | + 98.0% | 16 | 2,575 | 1.2% | + 71.8% | 20 | n/a |
| 9 | BYD Seal | 366 | 1.7% | – 7.6% | 14 | 2,943 | 1.4% | + 29.3% | 12 | 15 |
| 10 | Mercedes GLC | 357 | 1.6% | – 4.8% | 6 | n/a | n/a | n/a | n/a | n/a |
| 11 | BYD Atto | 350 | 1.6% | + 169.2% | 12 | 1,744 | 0.8% | #DIV/0! | n/a | n/a |
| 12 | Seat Ibiza | 347 | 1.6% | + 3.3% | 4 | 3,531 | 1.7% | – 6.8% | 4 | 4 |
| 13 | VW Tiguan | 314 | 1.4% | – 14.2% | n/a | 2,696 | 1.3% | – 2.0% | 16 | 6 |
| 14 | Toyota Yaris/Cross | 305 | 1.4% | – 15.0% | 9 | 3,158 | 1.5% | + 5.5% | 7 | 5 |
| 15 | Seat Arona | 298 | 1.4% | – 2.6% | 3 | 0 | 0.0% | #VALUE! | n/a | n/a |
| 16 | Dacia Sandero | 276 | 1.3% | – 11.0% | 15 | 2,700 | 1.3% | – 9.3% | 14 | 10 |
| 17 | VW Bus | 276 | 1.3% | – 6.1% | 17 | 2,676 | 1.3% | + 7.0% | 15 | 12 |
| 18 | Skoda Karoq | 273 | 1.3% | – 36.8% | 10 | 2,965 | 1.4% | – 6.8% | 11 | 8 |
| 19 | Skoda Enyaq | 269 | 1.2% | – 4.6% | 13 | 2,748 | 1.3% | + 50.0% | 13 | 20 |
| 20 | Audi A3 | 268 | 1.2% | + 92.8% | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Audi Q3 | 218 | 1.0% | + 175.9% | n/a | 2,575 | 1.2% | + 172.2% | 17 | n/a |
| n/a | Seat Leon | 216 | 1.0% | – 48.7% | 7 | 2,916 | 1.4% | + 26.2% | 10 | 14 |
| n/a | Skoda Elroq | 215 | 1.0% | – 24.3% | n/a | 2,564 | 1.2% | + 25.4% | 18 | 17 |
| n/a | Tesla Model Y | 47 | 0.2% | – 64.9% | n/a | 3,163 | 1.5% | + 14.6% | 5 | 7 |
Source: Statistik Austria
