The Yuan Pro accounts for a bit less than 50% of BYD sales in August.
For the second time in a row, new vehicle sales in Ecuador reach the highest ever recorded monthly volume at 15,281 units, up 48.9% year-on-year. The year-to-date tally is now up 40.4% to a record 108,278 units, the first time the 8-month total crosses the 100,000 mark. Kia (+45.1%) easily remains the most popular carmaker in the country with 16.5% share, distancing Chevrolet (+33.1%) at 10.6%. The surprise of the month is delivered by BYD (+244.1%) more than tripling its sales year-on-year and back up 16 spots on July to #3 with 5.6% share, believed to be records. Chery (+54.2%) is up three ranks to #4 ahead of Toyota (+40.4%) and GWM (+55%). Changan (+210.2%), MG (+176.3%) and Jetour (+86.5%) stand out below.
Over in the models charts, Kia places the Soluto (+17.8%) at #1 with 6% share and the Sonet (+92.1%) at 4.1% just above the Chevrolet Groove (+45%). The BYD Yuan Pro is up from outside the July Top 10 directly into 4th place, also cracking the YTD Top 10 at #7. The Chevrolet D-Max (-34.4%), in total freefall year-on-year, drops to #5 for the month and #4 YTD. Excellent performances below by the GWM Wingle (+130.2%) and Toyota Hilux (+68.1%).
Previous month: Ecuador July 2026: Market up 27.9%, Kia Sonet up 69%
One year ago: Ecuador August 2025: GWM, Hyundai, Dongfeng highlight strong market
Full August 2026 Top 20 brands and Top 10 models below.
Ecuador August 2026 – brands:
| Pos | Brand | Aug-26 | % | /25 | Jul | 1-8 2026 | % | /25 | Pos | FY25 |
| 1 | Kia | 2,527 | 16.5% | + 45.1% | 1 | 17,382 | 16.1% | + 38.1% | 1 | 1 |
| 2 | Chevrolet | 1,626 | 10.6% | + 33.1% | 2 | 12,571 | 11.6% | + 18.9% | 2 | 2 |
| 3 | BYD | 850 | 5.6% | + 244.1% | 19 | 3,588 | 3.3% | + 133.0% | 9 | 9 |
| 4 | Chery | 768 | 5.0% | + 54.2% | 7 | 5,196 | 4.8% | + 46.7% | 6 | 6 |
| 5 | Toyota | 716 | 4.7% | + 40.4% | 3 | 5,378 | 5.0% | + 34.9% | 5 | 5 |
| 6 | GWM | 688 | 4.5% | + 55.0% | 5 | 5,783 | 5.3% | + 49.4% | 3 | 3 |
| 7 | Hyundai | 659 | 4.3% | – 10.3% | 6 | 5,628 | 5.2% | + 18.0% | 4 | 4 |
| 8 | Suzuki | 606 | 4.0% | + 62.9% | 8 | 3,524 | 3.3% | + 15.3% | 10 | 17 |
| 9 | JAC | 514 | 3.4% | + 39.3% | 9 | 3,784 | 3.5% | + 61.4% | 8 | 7 |
| 10 | Dongfeng | 493 | 3.2% | + 36.2% | 4 | 4,046 | 3.7% | + 93.8% | 7 | 13 |
| 11 | Sinotruk | 463 | 3.0% | + 69.0% | 11 | 3,440 | 3.2% | + 71.2% | 11 | 11 |
| 12 | DFSK | 422 | 2.8% | + 46.0% | 10 | 3,076 | 2.8% | + 65.4% | 12 | 12 |
| 13 | Jetour | 358 | 2.3% | + 86.5% | 13 | 2,477 | 2.3% | + 108.9% | 13 | 10 |
| 14 | Changan | 335 | 2.2% | + 210.2% | 17 | 2,064 | 1.9% | + 172.3% | 16 | n/a |
| 15 | Volkswagen | 288 | 1.9% | + 50.0% | 12 | 2,214 | 2.0% | + 36.8% | 15 | 14 |
| 16 | Mazda | 268 | 1.8% | + 11.2% | 16 | 2,285 | 2.1% | + 31.2% | 14 | 19 |
| 17 | MG | 268 | 1.8% | + 176.3% | 18 | 1,527 | 1.4% | + 126.6% | 18 | n/a |
| 18 | Foton | 245 | 1.6% | + 28.3% | 14 | 1,883 | 1.7% | + 49.1% | 17 | 15 |
| 19 | Hino | 207 | 1.4% | + 10.7% | 20 | 1,442 | 1.3% | – 18.1% | 19 | 16 |
| 20 | Ford | 183 | 1.2% | + 47.6% | 15 | 1,403 | 1.3% | + 41.7% | 20 | n/a |
Ecuador August 2026 – models:
| Pos | Model | Aug-26 | % | /25 | Jul | 1-8 2026 | % | /25 | Pos | FY25 |
| 1 | Kia Soluto | 919 | 6.0% | + 17.8% | 1 | 7,630 | 7.0% | + 30.8% | 1 | 1 |
| 2 | Kia Sonet | 634 | 4.1% | + 92.1% | 3 | 3,503 | 3.2% | + 42.0% | 3 | 5 |
| 3 | Chevrolet Groove | 612 | 4.0% | + 45.0% | 2 | 4,496 | 4.2% | + 62.3% | 2 | 4 |
| 4 | BYD Yuan Pro (est) | 395 | 2.6% | n/a | n/a | 1,695 | 1.6% | n/a | 7 | n/a |
| 5 | Chevrolet D-Max | 276 | 1.8% | – 34.4% | 4 | 3,057 | 2.8% | – 19.5% | 4 | 2 |
| 6 | GWM Wingle | 244 | 1.6% | + 130.2% | 7 | 1,666 | 1.5% | + 61.6% | 9 | n/a |
| 7 | GWM Poer | 243 | 1.6% | – 9.3% | 6 | 2,356 | 2.2% | + 5.5% | 5 | 3 |
| 8 | Kia Sportage | 217 | 1.4% | – 1.4% | 10 | 1,749 | 1.6% | + 1.6% | 6 | 6 |
| 9 | Toyota Hilux | 190 | 1.2% | + 68.1% | 9 | 1,285 | 1.2% | + 36.0% | n/a | n/a |
| 10 | Hyundai Tucson | 178 | 1.2% | – 27.0% | 8 | 1,684 | 1.6% | + 6.4% | 8 | 8 |
| n/a | BYD Seagull | 170 | 1.1% | n/a | n/a | 735 | 0.7% | n/a | n/a | n/a |
Source: AEADE
