Ireland September 2026: Tesla Model Y and MG 4 dominate in strong market (+13%)

The MG 4 soars to 2nd place in Ireland in September.

The Irish new car market gains 13% year-on-year in September to 6,336 units, leading to a year-to-date volume up 5.4% to 128,282. Tesla (+105.2%) more than doubles its sales year-on-year and surges 12 spots on August to grab the brands top spot with 14.9% share. It is the second time after June that Tesla is the most popular carmaker in the country. It always happens in slow months though, and as a result the American brand ranks #14 year-to-date, as it did over the Full Year 2025. Toyota (+6.2%) drops to #2 but holds onto the YTD pole position with 13.8% share. Volkswagen (-14.5%) and Skoda (-2.7%) exchange positions to #3 and #4 respectively. MG (+388%) surges to #6 and 6.4% share vs. #17 and 2.2% so far this year. Citroen (+80.6%), Suzuki (+60.9%) and Cupra (+52.2%) also shine below.

Model-wise, the Tesla Model Y (+242.9%) takes the lead for the first time in three years (since September 2023) with 11.7% share, but remains at a paltry #14 year-to-date, albeit vs. #27 over the Full Year 2025. The MG 4 (+996.3%) skyrockets to 2nd place with 4.7% share vs. #121 last month and #54 with 0.6% share so far this year. The Toyota RAV4 (+588.2%) surfs on the success of its new generation and ranks #3, followed by the VW ID.4 (+42.1%) and Tesla Model 3 (-17.7%). Other great performers include the Toyota Yaris Cross (+158.7%) holding onto its YTD leadership and the Hyundai Inster (+129.3%) up 36 ranks on August to #7.

Previous month: Ireland August 2026: Toyota RAV4 distant leader, Kia EV2 breaks into Top 10

One year ago: Ireland September 2025: Toyota Corolla Cross edges past Tesla Model 3

Full September 2026 Top 37 All brands and Top 227 All models below.

Ireland September 2026 – brands:

PosBrandSep-26%/25Aug2026%/25PosFY25
1Tesla94414.9%+ 105.2%133,1352.4%+ 29.9%1414
2Toyota68910.9%+ 6.2%117,64013.8%+ 6.1%11
3Volkswagen6249.8%– 14.5%414,91111.6%+ 5.2%22
4Skoda4607.3%– 2.7%312,5419.8%+ 5.3%33
5Kia4447.0%+ 2.1%29,9037.7%+ 3.8%55
6MG4056.4%+ 388.0%152,8352.2%+ 94.2%1721
7Hyundai3495.5%– 2.2%610,7678.4%– 7.2%44
8BMW2954.7%+ 8.9%74,9623.9%– 0.3%76
9Ford2373.7%– 17.4%84,6263.6%+ 12.3%89
10BYD2363.7%+ 7.3%94,4223.4%+ 76.0%915
11Suzuki1852.9%+ 60.9%161,9941.6%– 13.5%2116
12Audi1592.5%– 37.6%55,0283.9%+ 4.3%67
13Cupra1402.2%+ 52.2%122,3491.8%+ 11.2%1819
14Citroen1211.9%+ 80.6%172,0591.6%+ 75.5%2022
15Mercedes1201.9%– 32.2%112,8862.2%+ 4.9%1613
16Opel1011.6%+ 119.6%192,9272.3%+ 33.7%1517
17Peugeot961.5%– 28.9%183,7052.9%– 13.5%138
18Dacia921.5%– 48.3%103,8673.0%– 6.9%1110
19Lexus801.3%+ 60.0%241,1150.9%– 10.7%2323
20Seat741.2%+ 34.5%221,9451.5%– 11.0%2218
21Volvo711.1%– 37.2%142,1031.6%+ 8.3%1920
22Mini600.9%– 24.1%256730.5%– 1.2%2626
23Leapmotor590.9%n/a275110.4%+ 8416.7%2838
24Nissan510.8%– 13.6%213,7172.9%– 7.5%1212
25Porsche380.6%+ 18.8%293570.3%– 13.6%3028
26Renault380.6%– 56.3%204,0023.1%– 3.3%1011
27Land Rover330.5%– 34.0%286930.5%– 17.9%2525
28Mazda310.5%+ 72.2%231,0150.8%– 23.0%2424
29Xpeng310.5%+ 342.9%265630.4%+ 308.0%2733
30Honda230.4%+ 4.5%304700.4%+ 14.4%2929
31Fiat140.2%+ 600.0%322200.2%– 59.3%3227
32KGM/SsangYong110.2%+ 266.7%31990.1%+ 106.3%3436
33Polestar110.2%– 15.4%352720.2%+ 83.8%3132
34Smart60.1%n/a37210.0%– 90.2%3830
35Alpine40.1%+ 300.0%38350.0%+ 45.8%3737
36Jeep30.0%+ 200.0%331780.1%– 9.2%3331
37Alfa Romeo10.0%– 66.7%34370.0%– 48.6%3635

Ireland September 2026 – models:

PosModelSep-26%/25Aug2026%/25PosFY25
1Tesla Model Y74411.7%+ 242.9%121,9251.5%+ 90.4%1427
2MG42964.7%+ 996.3%1217190.6%+ 48.6%5477
3Toyota RAV42343.7%+ 588.2%12,7672.2%– 13.3%75
4VW ID.42063.3%+ 42.1%82,6352.1%+ 31.0%1013
5Tesla Model 32003.2%– 17.7%1341,2100.9%– 13.8%2719
6Skoda Octavia1382.2%– 9.8%33,1532.5%– 12.1%32
7Hyundai Inster1332.1%+ 129.3%431,2191.0%+ 25.7%2632
8Toyota Yaris Cross1191.9%+ 158.7%23,8333.0%+ 13.0%14
9VW Tayron991.6%+ 98.0%191,3981.1%+ 44.1%2131
10Skoda Kodiaq941.5%– 1.1%52,9022.3%+ 7.6%67
11VW Tiguan911.4%– 15.0%62,7112.1%+ 4.3%98
12Toyota C-HR901.4%– 26.8%292,5322.0%+ 20.8%1112
13Suzuki Vitara891.4%+ 61.8%356740.5%+ 5.6%5659
14Toyota Corolla821.3%– 39.7%342,9742.3%+ 7.4%56
15Ford Puma801.3%+ 31.1%231,5441.2%+ 16.3%1924
16VW Golf761.2%+ 65.2%162,2941.8%– 4.8%1210
17BYD Seal U741.2%– 1.3%141,7171.3%+ 40.5%1626
18Kia Sportage721.1%– 42.9%43,0062.3%– 11.8%43
19Hyundai Kona711.1%– 11.3%132,7112.1%+ 5.6%89
20Suzuki Swift671.1%+ 86.1%599540.7%+ 34.4%4152
21Kia EV5661.0%new219640.8%new40267
22Opel Frontera661.0%+ 1550.0%461,4981.2%+ 37350.0%20201
23Toyota Corolla Cross661.0%– 73.0%172,1581.7%– 1.8%1311
24Skoda Enyaq641.0%+ 100.0%281,2311.0%+ 79.2%2551
25Kia EV3611.0%– 17.6%181,1550.9%– 7.3%3225
26Kia EV2590.9%new94590.4%new85 –
27BMW iX3570.9%n/a375390.4%+ 2243.5%72227
28Skoda Karoq560.9%– 6.7%101,3581.1%– 7.5%2321
29Ford Tourneo520.8%+ 52.9%204840.4%+ 24.7%8276
30BMW X5490.8%+ 36.1%407580.6%– 14.1%5039
31MGS5490.8%+ 444.4%518150.6%+ 1258.3%43163
32Hyundai Ioniq 5460.7%+ 119.0%1118090.6%+ 42.9%4568
33Hyundai Tucson460.7%– 64.9%153,3542.6%– 26.5%21
34BYD Sealion 7440.7%– 53.7%389740.8%+ 114.1%3875
35Citroen C3 Aircross440.7%n/a715790.5%+ 19200.0%69275
36BMW 5-Series430.7%– 4.4%447970.6%– 11.0%4836
37BYD Dolphin Surf430.7%+ 104.8%416340.5%+ 2086.2%62206
38Ford Explorer430.7%+ 10.3%457490.6%+ 89.1%5284
39Cupra Born410.6%+ 78.3%814180.3%+ 25.1%100102
40BMW IX1400.6%+ 566.7%425180.4%+ 40.4%7697
41Kia Stonic400.6%– 23.1%71,0040.8%+ 28.4%3747
42Toyota bZ4X400.6%+ 81.8%801,1610.9%+ 144.4%3178
43Ford Kuga370.6%– 63.4%551,0040.8%+ 10.3%3634
44Kia Seltos370.6%new –370.0%new213 –
45Lexus ES370.6%+ 640.0%164670.1%– 50.7%191155
46VW Polo360.6%– 44.6%251,3951.1%– 4.6%2222
47Skoda Elroq350.6%– 30.0%221,1740.9%+ 67.0%3053
48Audi Q6 e-tron330.5%+ 200.0%273980.3%+ 174.5%103150
49BYD Seal330.5%+ 106.3%864600.4%+ 8.2%8487
50MG S6320.5%new683400.3%new111 –
51Volvo XC90310.5%+ 210.0%365080.4%+ 26.4%7989
52Xpeng G6310.5%+ 342.9%475630.4%+ 308.0%70149
53Toyota Yaris300.5%– 14.3%601,6931.3%– 15.4%1714
54Skoda Superb290.5%– 23.7%328110.6%– 10.5%4435
55Suzuki SX4 S-Cross290.5%+ 20.8%1103660.3%– 55.5%10645
56BMW X1280.4%+ 12.0%586140.5%– 16.9%6450
57Dacia Bigster280.4%– 31.7%311,0840.8%+ 173.0%3482
58Dacia Sandero280.4%– 47.2%331,2000.9%– 27.4%2817
59Kia EV6280.4%– 44.0%497220.6%– 25.9%5333
60Mini Cooper280.4%– 22.2%693140.2%– 23.2%11786
61Audi Q4 e-tron270.4%– 37.2%1162320.2%– 15.6%137115
62Leapmotor C10270.4%n/a1022110.2%+ 5175.0%141253
63VW T-Cross270.4%+ 285.7%527550.6%– 10.1%5144
64VW T-Roc270.4%– 83.0%241,8721.5%– 6.0%1515
65Skoda Kamiq260.4%+ 8.3%667150.6%+ 8.5%5557
66Cupra Tavascan250.4%– 7.4%655180.4%+ 39.6%7796
67Toyota Aygo X250.4%+ 2400.0%624720.4%+ 46.6%83105
68Hyundai Santa Fe240.4%+ 200.0%913940.3%– 30.5%10469
69Peugeot 3008240.4%– 52.0%841,1460.9%– 30.9%3316
70Volvo XC60240.4%– 42.9%706010.5%– 8.4%6758
71Citroen Berlingo230.4%– 4.2%972260.2%+ 1.3%138121
72Cupra Terramar230.4%+ 76.9%575040.4%+ 34.0%8195
73Dacia Duster230.4%– 62.9%261,1900.9%– 21.7%2920
74Seat Ateca230.4%+ 109.1%1244280.3%– 18.5%9865
75BMW X3220.3%– 68.1%644580.4%– 29.1%8660
76Cupra Raval220.3%new –220.0%new230 –
77Lexus NX220.3%+ 4.8%784540.4%+ 0.9%8879
78BYD Sealion 5210.3%new1311710.1%new149 –
79Seat Ibiza210.3%+ 31.3%934030.3%– 29.0%10167
80VW ID.3210.3%– 65.0%1606650.5%+ 6.7%5862
81Audi Q5200.3%+ 17.6%675240.4%+ 37.2%7592
82Peugeot Rifter200.3%+ 150.0%132990.1%+ 12.5%177169
83Porsche Cayenne200.3%+ 42.9%1291600.1%– 1.8%155138
84Citroen C5 Aircross190.3%+ 46.2%984330.3%+ 40.1%94107
85Kia Sorento190.3%– 75.0%396610.5%– 34.1%5930
86Mercedes CLA190.3%+ 18.8%832640.2%– 9.3%131108
87MG ZS190.3%– 32.1%1034260.3%+ 15.8%9998
88Nissan Qashqai190.3%– 26.9%721,5881.2%– 1.1%1818
89Peugeot 5008190.3%– 56.8%858040.6%– 26.3%4629
90Seat Arona190.3%+ 0.0%765930.5%– 21.8%6849
91Audi Q3180.3%– 67.9%301,0780.8%+ 25.2%3541
92Leapmotor B10180.3%new1251970.2%new142273
93Mercedes GLC180.3%– 35.7%564550.4%+ 2.7%8780
94Range Rover Sport180.3%– 14.3%743110.2%– 11.4%119100
95BMW 2-Series170.3%+ 30.8%1172780.2%+ 10.3%125123
96VW ID.7170.3%– 63.0%633870.3%+ 2.9%10593
97Audi A5160.3%– 42.9%536550.5%– 5.8%6054
98Citroen C3160.3%+ 128.6%905250.4%+ 446.9%74118
99Cupra Formentor160.3%– 15.8%615160.4%– 16.8%7863
100Mini Aceman160.3%+ 700.0%166900.1%+ 125.0%182208
101Mercedes C Class150.2%– 28.6%953390.3%+ 27.4%112112
102Mini Countryman150.2%– 59.5%1072410.2%+ 40.9%133135
103Opel Grandland X150.2%+ 66.7%1394420.3%– 16.4%9172
104Audi A3140.2%– 48.1%116210.5%– 29.5%6340
105Nissan Leaf140.2%n/a89730.1%– 75.7%187109
106Audi A6130.2%– 35.0%486100.5%– 15.5%6555
107Cupra Leon130.2%+ 30.0%873600.3%– 0.3%108117
108Dacia Jogger130.2%+ 44.4%1063650.3%– 18.9%10781
109Hyundai i20130.2%– 48.0%949680.8%– 12.6%3928
110Kia EV9130.2%+ 160.0%1011630.1%– 27.2%152130
111Kia Niro130.2%– 63.9%994010.3%– 53.2%10242
112Mercedes GLA130.2%– 45.8%884300.3%+ 13.2%9794
113BMW 3-Series120.2%– 33.3%1303080.2%– 1.9%12099
114Honda Civic120.2%+ 1100.0%142830.1%+ 13.7%185187
115Kia EV4120.2%new794340.3%new93176
116Leapmotor B05120.2%new120380.0%new212 –
117Mercedes E Class120.2%– 79.7%1005070.4%– 3.2%8073
118Mercedes GLE120.2%+ 100.0%1282360.2%+ 32.6%135142
119Ford Capri110.2%+ 175.0%1482190.2%+ 106.6%140168
120Hyundai Ioniq 6110.2%n/a736100.5%+ 384.1%66162
121Lexus LBX110.2%– 31.3%823180.2%– 25.5%11688
122Mazda CX-60110.2%+ 1000.0%1511900.1%+ 47.3%144158
123Nissan Juke110.2%– 26.7%1441,2381.0%– 11.3%2423
124Peugeot 2008110.2%– 59.3%928020.6%+ 3.0%4738
125Renault 5110.2%– 54.2%755400.4%+ 73.1%71103
126Seat Leon110.2%+ 22.2%1094320.3%+ 41.6%9591
127Skoda Fabia110.2%– 38.9%548490.7%+ 4.9%4246
128VW Passat110.2%n/a1051000.1%n/a176 –
129Fiat Panda100.2%n/a1081580.1%– 37.5%156124
130Peugeot 208100.2%n/a1563020.2%– 26.0%122113
131Porsche Macan100.2%– 23.1%1451040.1%– 16.1%174156
132BMW 1-Series90.1%– 47.1%2141550.1%– 35.1%157122
133BYD Dolphin90.1%+ 0.0%2021510.1%+ 21.8%158157
134BYD Seal 690.1%new1572230.2%new136 –
135Citroen C490.1%– 35.7%1361880.1%– 30.6%146114
136Kia Picanto90.1%– 25.0%504350.3%+ 0.2%9285
137Kia PV590.1%new1501480.1%new161 –
138Mercedes GLB90.1%n/a1271290.1%– 23.2%169141
139Opel Mokka90.1%– 18.2%1223370.3%– 44.1%11366
140Peugeot 40890.1%+ 350.0%1402710.2%+ 83.1%127148
141Polestar 490.1%+ 12.5%1521370.1%+ 65.1%166172
142VW ID.590.1%– 64.0%1782390.2%+ 63.7%134151
143Audi Q780.1%– 27.3%1711370.1%– 39.9%165128
144KGM Torres80.1%+ 166.7%112870.1%+ 180.6%184200
145Renault 480.1%new1463260.3%new115219
146Mazda CX-8070.1%+ 133.3%1261940.2%+ 73.2%143165
147Skoda Scala70.1%+ 133.3%1043470.3%– 14.1%11090
148Ford Transit Custom60.1%n/a –1420.1%+ 610.0%164246
149Kia K460.1%new1133120.2%new118 –
150Land Rover Defender60.1%– 40.0%163750.1%– 51.6%186147
151Lexus UX60.1%+ 50.0%165940.1%+ 4.4%181175
152Mercedes A Class60.1%+ 20.0%1761140.1%– 30.9%173145
153Mercedes CLE Coupe60.1%+ 50.0%1841710.1%+ 1.8%150140
154MG360.1%– 14.3%1772690.2%+ 54.6%128137
155Range Rover 60.1%+ 200.0%1411300.1%– 15.0%168146
156Renault Captur60.1%+ 500.0%1597930.6%– 15.0%4961
156Smart #360.1%n/a187210.0%+ 23.5%231238
157Volvo EX3060.1%+ 100.0%1541690.1%– 49.6%151111
158BMW i450.1%– 37.5%1181840.1%– 34.8%148136
159Ford Focus50.1%– 87.5%1834500.4%– 50.1%8937
160Honda Jazz50.1%– 50.0%1731490.1%+ 21.1%160160
161Renault Austral50.1%– 61.5%966680.5%+ 114.1%57106
162Renault Symbioz50.1%– 44.4%1236380.5%– 18.6%6148
163Volvo EX4050.1%– 86.5%1694310.3%+ 75.2%96110
164BMW IX240.1%– 55.6%1351250.1%+ 14.7%171164
165Citroen C240.1%n/a172530.0%n/a202 –
166Fiat 60040.1%+ 100.0%221620.0%– 27.9%195177
167Honda HR-V40.1%– 42.9%1931620.1%+ 14.1%153152
168Mazda CX-3040.1%+ 0.0%1751850.1%– 22.3%147127
169Mazda CX-540.1%n/a114950.1%– 48.9%179134
170Nissan Micra40.1%new1671900.1%new145 –
171Opel Combo40.1%– 66.7%186520.0%– 40.2%204170
172Opel Corsa40.1%– 20.0%1684450.3%– 22.1%9070
173Porsche Taycan40.1%+ 300.0%227300.0%+ 7.1%222217
174Alpine A29030.0%+ 200.0%189330.0%+ 153.8%217237
175Audi Q230.0%– 50.0%1472500.2%+ 3.7%132125
176Audi Q830.0%– 40.0%191530.0%– 50.9%201166
177BMW X730.0%+ 50.0%180280.0%+ 21.7%225228
178BYD Atto 330.0%– 25.0% –890.1%– 65.5%183120
179Hyundai Bayon30.0%– 76.9%1192940.2%– 13.8%124101
180Jeep Compass30.0%n/a149980.1%+ 366.7%178233
181Lexus RX30.0%– 25.0%1741170.1%– 12.7%172156
182Mazda630.0%n/a77600.0%n/a197 –
183MG HS30.0%– 70.0%1152650.2%+ 1.1%130119
184Opel Astra30.0%– 40.0%1381510.1%– 53.0%159104
185Peugeot 30830.0%+ 0.0%2062770.2%+ 218.4%126178
186Porsche 911/Carrera30.0%+ 200.0% –320.0%+ 18.5%219223
187Toyota Prius30.0%n/a207370.0%– 71.3%214159
188Volvo C40/EC4030.0%– 62.5%1531270.1%+ 74.0%170179
189Audi A120.0%– 83.3%1561600.1%– 22.7%154132
190Audi A6 e-tron20.0%– 85.7%212690.1%+ 176.0%190188
191BMW 4-Series20.0%– 33.3%179440.0%– 30.2%209193
192BMW i720.0%n/a21540.0%n/a263 –
193BMW iX20.0%+ 0.0%216320.0%+ 10.3%218215
194Citroen C4 X20.0%+ 100.0% –120.0%– 60.0%242216
195Citroen C5 X20.0%n/a21980.0%– 75.8%250214
196Honda CR-V20.0%– 50.0%192450.0%– 11.8%208198
197Leapmotor T0320.0%n/a158650.1%+ 3150.0%193264
198Mazda320.0%– 33.3%1953540.3%+ 176.6%109161
199Mercedes S Class20.0%+ 100.0% –280.0%– 22.2%227205
200Mercedes T class20.0%n/a –100.0%+ 25.0%247256
201Nissan X-Trail20.0%– 50.0%1373320.3%– 25.1%11483
202Polestar 220.0%– 60.0% –950.1%+ 66.7%180192
203Range Rover Velar20.0%– 50.0%228470.0%+ 80.8%207224
204Renault Scenic20.0%– 86.7%1992690.2%+ 13.5%129126
205VW ID.Buzz20.0%– 75.0%210230.0%– 62.3%229189
206Alfa Romeo Junior10.0%– 66.7%161200.0%– 42.9%233211
207Alpine A11010.0%n/a –20.0%– 81.8%272258
208Citroen C4 Cactus10.0%n/a21830.0%n/a269 –
209Citroen Multispace10.0%– 87.5% –120.0%– 90.4%243 –
210Hyundai i3010.0%– 50.0%1431470.1%– 31.9%162131
211Hyundai Ioniq 910.0%– 75.0%1621030.1%+ 66.1%175191
212KGM Actyon10.0%new –60.0%new253 –
213Lexus RZ10.0%n/a –650.1%+ 170.8%194225
214Mercedes CLS10.0%n/a –20.0%– 50.0%278 –
215Mercedes EQE SUV10.0%n/a –40.0%– 95.9%264171
216Mercedes EQS10.0%+ 0.0% –30.0%– 78.6%270242
217Mercedes G Class10.0%n/a224240.0%+ 100.0%228243
218Mercedes GLS10.0%n/a –40.0%– 20.0%265268
219Mini Convertible10.0%n/a22590.0%– 52.6%249230
220Nissan Ariya10.0%– 92.9%1852960.2%+ 8.4%123116
221Porsche Panamera10.0%– 66.7%226310.0%– 56.3%220183
222Range Rover Evoque10.0%– 87.5%197590.0%– 19.2%198184
223Renault Clio10.0%– 90.0%1982220.2%– 60.4%13943
224Volvo ES9010.0%new209300.0%new223 –
225Volvo EX6010.0%new –210.0%new232 –
226VW T710.0%– 83.3%170530.0%– 40.4%203174
227VW Touareg10.0%– 66.7%188720.1%+ 28.6%188194

Source: SIMI