The Leapmotor B03X lands directly at #11 for its first month of sales in Iceland.
The Icelandic new car market skids -12.5% year-on-year in September to just 935 units, meaning the year-to-date tally is now off -14.7% to 10,107. As usual in end of quarter months, Tesla (-57%) ranks first but this time despite a daunting year-on-year loss to 16.5% share (it held 33.5% a year ago). The American brand ranks #3 year-to-date vs. #2 over the Full Year 2025. Toyota (+54.7%) drops to #2 while Kia (+50%) is up five spots on last month to #3, retaining the YTD top spot. Outstanding performance by newcomer Leapmotor up to a record 4th place with 7.7% share. Smart (+450%), Xpeng (+142.1%), BYD (+48.1%) and Mercedes (+17.9%) all defy the negative market with stunning YoY upticks.
Model-wise, the Tesla Model Y is a distant leader at 15% share. It distances the Toyota Land Cruiser repeating at #2 and the Smart #5 up to a record third place for its 5th straight Top 10 finish. Leader last month, the Xpeng G6 is down to a still very satisfying 4th position while the Kia EV5 lodges its first Top 20 finish directly into #5. Leapmotor places the C10 at #6, the new B03X directly at #11 for its first month of sales and the B05 at #17 for its first Top 20 finish. Other great performers include the Mercedes GLC at #10, the Nissan Leaf at #14 and the Mercedes GLB at #18.
Previous month: Iceland August 2026: Xpeng G6 overall best-seller
One year ago: Iceland September 2025: Tesla at 33.5% share, MG 5 up to third place
Full September 2026 Top 33 All brands and Top 20 models below.
Iceland September 2026 – brands:
| Pos | Brand | Sep-26 | % | /25 | Aug | 2026 | % | /24 | Pos | FY25 |
| 1 | Tesla | 154 | 16.5% | – 57.0% | 23 | 992 | 9.8% | – 16.4% | 3 | 2 |
| 2 | Toyota | 133 | 14.2% | + 54.7% | 1 | 1,191 | 11.8% | – 4.9% | 2 | 3 |
| 3 | Kia | 108 | 11.6% | + 50.0% | 8 | 1,316 | 13.0% | – 24.2% | 1 | 1 |
| 4 | Leapmotor | 72 | 7.7% | new | 10 | 238 | 2.4% | new | 14 | 45 |
| 5 | Mercedes | 46 | 4.9% | + 17.9% | 6 | 309 | 3.1% | + 10.4% | 11 | 11 |
| 6 | Xpeng | 46 | 4.9% | + 142.1% | 2 | 374 | 3.7% | + 86.1% | 8 | 13 |
| 7 | Smart | 44 | 4.7% | + 450.0% | 11 | 284 | 2.8% | + 560.5% | 12 | 27 |
| 8 | BYD | 40 | 4.3% | + 48.1% | 5 | 454 | 4.5% | + 34.7% | 6 | 8 |
| 9 | Hyundai | 34 | 3.6% | – 8.1% | 18 | 666 | 6.6% | – 12.4% | 4 | 5 |
| 10 | Audi | 28 | 3.0% | + 27.3% | 14 | 160 | 1.6% | – 2.4% | 20 | 15 |
| 11 | BMW | 26 | 2.8% | – 18.8% | 15 | 202 | 2.0% | + 22.4% | 16 | 18 |
| 12 | Volvo | 23 | 2.5% | – 14.8% | 9 | 216 | 2.1% | – 11.8% | 15 | 9 |
| 13 | MG | 22 | 2.4% | – 73.5% | 7 | 323 | 3.2% | + 124.3% | 10 | 24 |
| 14 | Nissan | 20 | 2.1% | + 42.9% | 24 | 164 | 1.6% | – 26.5% | 19 | 14 |
| 15 | Skoda | 19 | 2.0% | – 56.8% | 3 | 446 | 4.4% | – 17.1% | 7 | 6 |
| 16 | Mazda | 18 | 1.9% | + 125.0% | 19 | 122 | 1.2% | – 5.4% | 24 | 22 |
| 17 | FAW Hongqi | 17 | 1.8% | n/a | 12 | 104 | 1.0% | + 333.3% | 26 | 32 |
| 18 | Volkswagen | 17 | 1.8% | + 0.0% | 4 | 200 | 2.0% | + 26.6% | 17 | 12 |
| 19 | Subaru | 16 | 1.7% | + 6.7% | 20 | 103 | 1.0% | + 80.7% | 27 | 30 |
| 20 | Polestar | 12 | 1.3% | + 140.0% | 13 | 110 | 1.1% | – 12.7% | 25 | 23 |
| 21 | Land Rover | 9 | 1.0% | – 30.8% | 26 | 191 | 1.9% | – 45.6% | 18 | 10 |
| 22 | Jeep | 7 | 0.7% | – 41.7% | 21 | 44 | 0.4% | – 44.3% | 31 | 28 |
| 23 | Ford | 4 | 0.4% | – 76.5% | 16 | 61 | 0.6% | – 52.0% | 28 | 21 |
| 24 | Mitsubishi | 4 | 0.4% | – 63.6% | – | 259 | 2.6% | + 72.7% | 13 | 20 |
| 25 | Lexus | 3 | 0.3% | – 62.5% | 22 | 61 | 0.6% | – 44.5% | 29 | 25 |
| 26 | Suzuki | 3 | 0.3% | – 25.0% | – | 343 | 3.4% | – 30.4% | 9 | 7 |
| 27 | Honda | 2 | 0.2% | – 71.4% | 25 | 34 | 0.3% | – 66.3% | 34 | 26 |
| 28 | Porsche | 2 | 0.2% | – 66.7% | 28 | 28 | 0.3% | – 47.2% | 35 | 31 |
| 29 | Renault | 2 | 0.2% | – 81.8% | 29 | 154 | 1.5% | + 0.0% | 21 | 19 |
| 30 | Dacia | 1 | 0.1% | – 90.9% | – | 491 | 4.9% | – 37.1% | 5 | 4 |
| 31 | Fiat | 1 | 0.1% | – 50.0% | – | 1 | 0.0% | – 90.0% | 44 | 41 |
| 32 | JAC | 1 | 0.1% | n/a | – | 16 | 0.2% | n/a | 37 | 58 |
| 33 | Peugeot | 1 | 0.1% | – 91.7% | 27 | 138 | 1.4% | – 4.8% | 23 | 17 |
Iceland September 2026 – models:
| Pos | Model | Sep-26 | % | Aug | 2026 | % | Pos | FY25 |
| 1 | Tesla Model Y | 140 | 15.0% | n/a | 759 | 7.5% | 2 | 1 |
| 2 | Toyota Land Cruiser | 60 | 6.4% | 2 | 282 | 2.8% | 6 | 10 |
| 3 | Smart #5 | 40 | 4.3% | 9 | 255 | 2.5% | 7 | n/a |
| 4 | Xpeng G6 | 39 | 4.2% | 1 | 291 | 2.9% | 5 | 13 |
| 5 | Kia EV5 | 36 | 3.9% | n/a | 61 | 0.6% | 44 | – |
| 6 | Leapmotor C10 | 28 | 3.0% | n/a | 144 | 1.4% | 18 | n/a |
| 7 | Kia EV6 | 27 | 2.9% | n/a | 60 | 0.6% | 46 | 40 |
| 8 | Toyota RAV4 | 26 | 2.8% | 19 | 76 | 0.8% | 39 | 4 |
| 9 | Kia EV3 | 25 | 2.7% | 18 | 133 | 1.3% | 19 | 7 |
| 10 | Mercedes GLC | 22 | 2.4% | 13 | 71 | 0.7% | 40 | n/a |
| 11 | Leapmotor B03X | 21 | 2.2% | n/a | 21 | 0.2% | 94 | – |
| 12 | BYD Sealion 7 | 15 | 1.6% | 4 | 173 | 1.7% | 11 | 18 |
| 13 | BYD Atto 3 Evo | 14 | 1.5% | n/a | 49 | 0.5% | 51 | – |
| 14 | Nissan Leaf | 14 | 1.5% | n/a | 21 | 0.2% | 95 | n/a |
| 15 | Tesla Model 3 | 14 | 1.5% | n/a | 229 | 2.3% | 8 | 5 |
| 16 | Toyota bZ4X Touring | 14 | 1.5% | 24 | 49 | 0.5% | 52 | – |
| 17 | Leapmotor B05 | 13 | 1.4% | n/a | 28 | 0.3% | 78 | – |
| 18 | Mercedes GLB | 13 | 1.4% | n/a | 25 | 0.2% | 87 | n/a |
| 19 | Skoda Elroq | 13 | 1.4% | 3 | 163 | 1.6% | 14 | 19 |
| 20 | Audi Q4 e-Tron | 11 | 1.2% | n/a | 76 | 0.8% | 38 | 24 |
| 21 | BMW iX3 | 11 | 1.2% | 17 | 105 | 1.0% | 28 | n/a |
| 22 | MG S6 | 11 | 1.2% | 7 | 85 | 0.8% | 31 | – |
| 23 | Volvo EX40 | 11 | 1.2% | n/a | 62 | 0.6% | 42 | 43 |
Source: Manufacturers
