BMW holds 13.1% of the Luxembourger market in September.
New car sales in Luxembourg fall -6.3% year-on-year in September to 3,537 units, however the year-to-date tally remains in positive at +2.8% to 37,503. BMW (+31%) surges ahead to score a 5th straight month at #1 with 13.1% share. This time, it’s enough to topple traditional leader Volkswagen (-7.5%) in the year-to-date ranking. Meanwhile Mercedes (-12.1%) stays at #2 with 10.3% share. Audi (-12.6%) drops one spot on August to #4 while Skoda (-0.9%) closes out the Top 5. MG (+134.4%), BYD (+46.9%), Tesla (+31.5%) and Renault (+28.1%) are the biggest gainers below.
Previous month: Luxembourg August 2026: BMW #1 for 4th straight month, Opel (+168%), Kia (+79.2%) stun
One year ago: Luxembourg September 2025: Hyundai (+151.4%), Ford (+117.3%) impress
Full September 2026 Top 46 All brands ranking below.
Luxembourg September 2026 – brands:
| Pos | Brand | Sep-26 | % | /25 | Aug | 2026 | % | /25 | Pos | FY25 |
| 1 | BMW | 465 | 13.1% | + 31.0% | 1 | 4,338 | 11.6% | + 6.3% | 1 | 2 |
| 2 | Mercedes | 363 | 10.3% | – 12.1% | 2 | 3,873 | 10.3% | + 6.6% | 3 | 3 |
| 3 | Volkswagen | 345 | 9.8% | – 7.5% | 4 | 4,328 | 11.5% | + 1.1% | 2 | 1 |
| 4 | Audi | 222 | 6.3% | – 12.6% | 3 | 2,835 | 7.6% | + 8.0% | 4 | 4 |
| 5 | Skoda | 209 | 5.9% | – 0.9% | 5 | 2,342 | 6.2% | – 3.3% | 5 | 5 |
| 6 | Renault | 196 | 5.5% | + 28.1% | 7 | 2,140 | 5.7% | + 17.5% | 6 | 6 |
| 7 | Tesla | 167 | 4.7% | + 31.5% | 30 | 882 | 2.4% | + 31.6% | 11 | 18 |
| 8 | Kia | 133 | 3.8% | + 9.9% | 6 | 1,460 | 3.9% | + 13.2% | 7 | 9 |
| 9 | Peugeot | 107 | 3.0% | – 28.2% | 9 | 1,434 | 3.8% | – 3.0% | 8 | 8 |
| 10 | Opel | 95 | 2.7% | – 15.2% | 8 | 850 | 2.3% | – 0.6% | 13 | 13 |
| 11 | Mini | 82 | 2.3% | – 41.0% | 10 | 872 | 2.3% | + 9.0% | 12 | 14 |
| 12 | Ford | 81 | 2.3% | – 50.3% | 12 | 1,430 | 3.8% | + 14.4% | 9 | 7 |
| 13 | Volvo | 80 | 2.3% | – 40.7% | 18 | 906 | 2.4% | – 3.8% | 10 | 12 |
| 14 | MG | 75 | 2.1% | + 134.4% | 21 | 380 | 1.0% | + 81.0% | 23 | 27 |
| 15 | Porsche | 72 | 2.0% | – 1.4% | 14 | 666 | 1.8% | – 15.4% | 17 | 15 |
| 16 | Hyundai | 68 | 1.9% | – 62.4% | 15 | 762 | 2.0% | – 28.9% | 15 | 10 |
| 17 | Mazda | 66 | 1.9% | + 8.2% | 26 | 381 | 1.0% | – 17.0% | 22 | 24 |
| 18 | Toyota | 65 | 1.8% | + 0.0% | 22 | 746 | 2.0% | – 4.5% | 16 | 17 |
| 19 | Dacia | 61 | 1.7% | + 0.0% | 17 | 831 | 2.2% | – 11.1% | 14 | 11 |
| 20 | Cupra | 56 | 1.6% | – 6.7% | 16 | 563 | 1.5% | – 17.6% | 18 | 19 |
| 21 | BYD | 47 | 1.3% | + 46.9% | 20 | 309 | 0.8% | + 90.7% | 26 | 30 |
| 22 | Seat | 40 | 1.1% | – 7.0% | 19 | 454 | 1.2% | + 4.6% | 21 | 21 |
| 23 | Citroen | 39 | 1.1% | – 20.4% | 11 | 547 | 1.5% | – 29.1% | 19 | 16 |
| 24 | Fiat | 38 | 1.1% | + 8.6% | 13 | 483 | 1.3% | – 11.7% | 20 | 20 |
| 25 | Alfa Romeo | 28 | 0.8% | – 46.2% | 28 | 281 | 0.7% | + 4.9% | 27 | 26 |
| 26 | Suzuki | 28 | 0.8% | + 27.3% | 25 | 248 | 0.7% | – 14.2% | 28 | 25 |
| 27 | Nissan | 25 | 0.7% | – 65.8% | 24 | 367 | 1.0% | – 30.4% | 24 | 22 |
| 28 | BAIC | 23 | 0.7% | + 360.0% | 39 | 79 | 0.2% | + 88.1% | 36 | 42 |
| 29 | Jeep | 23 | 0.7% | – 17.9% | 27 | 198 | 0.5% | – 23.8% | 29 | 28 |
| 30 | Land Rover | 19 | 0.5% | – 54.8% | 23 | 348 | 0.9% | – 30.5% | 25 | 23 |
| 31 | Xpeng | 14 | 0.4% | + 600.0% | 41 | 94 | 0.3% | + 67.9% | 34 | 39 |
| 32 | Honda | 13 | 0.4% | + 30.0% | 35 | 148 | 0.4% | + 35.8% | 30 | 31 |
| 33 | Lexus | 12 | 0.3% | + 100.0% | 32 | 77 | 0.2% | – 10.5% | 37 | 35 |
| 34 | Polestar | 10 | 0.3% | – 78.3% | 33 | 114 | 0.3% | – 53.1% | 32 | 29 |
| 35 | Lancia | 8 | 0.2% | – 27.3% | 29 | 105 | 0.3% | + 114.3% | 33 | 40 |
| 36 | Smart | 7 | 0.2% | + 600.0% | 36 | 80 | 0.2% | – 25.2% | 35 | 32 |
| 37 | Alpine | 6 | 0.2% | + 200.0% | 31 | 116 | 0.3% | + 33.3% | 31 | 33 |
| 38 | Aston Martin | 6 | 0.2% | + 50.0% | 38 | 45 | 0.1% | + 32.4% | 41 | 43 |
| 39 | Subaru | 5 | 0.1% | – 28.6% | 37 | 58 | 0.2% | – 6.5% | 39 | 41 |
| 40 | Ferrari | 2 | 0.1% | – 50.0% | 34 | 74 | 0.2% | – 6.3% | 38 | 34 |
| 41 | Bentley | 1 | 0.0% | n/a | – | 14 | 0.0% | + 7.7% | 45 | 47 |
| 42 | Chevrolet | 1 | 0.0% | n/a | 44 | 4 | 0.0% | – 90.7% | 50 | 44 |
| 43 | Lamborghini | 1 | 0.0% | – 66.7% | 42 | 56 | 0.1% | – 12.5% | 40 | 38 |
| 44 | Lotus | 1 | 0.0% | – 66.7% | 40 | 26 | 0.1% | + 85.7% | 42 | 48 |
| 45 | Maserati | 1 | 0.0% | – 66.7% | 45 | 25 | 0.1% | + 0.0% | 43 | 45 |
| 46 | McLaren | 1 | 0.0% | n/a | – | 3 | 0.0% | n/a | 54 | – |
| – | Others | 130 | 3.7% | + 154.9% | – | 1,041 | 2.8% | + 241.3% | – | – |
Source: LUSTAT
