Chevrolet Groove sales more than double year-on-year in September.
The Ecuadorian new vehicle market registers a third consecutive all time monthly volume in September at +39.5% year-on-year to 15,649 units, eclipsing the 15,281 units reached last month. Logically, the past quarter is the biggest in history at 45,742 (+38.4%). Year-to-date volumes are up 40.3% to 123,927.
In this euphoric context, Kia (+66%) remains ultra-dominant in the brands charts, even outpacing the market to 16.8% share. It distances Chevrolet (+39.5%), GWM (+71.1%) and Toyota (+60%). Chery (+49.3%) follows ahead of Hyundai (+5.5%). BYD (+92.8%) once again manages the biggest YoY gain in the Top 10 but falls four spots on August to #7. MG (+259.1%), Ford (+75.9%), Changan (+67.8%), Dongfeng (+66%) and Sinotruk (+55.5%) also make themselves noticed below.
Model-wise, the Kia Soluto (+41.6%) is ahead again, while the Chevrolet Groove (+116.3%) overtakes the Kia Sonet (+154.1%) to return to the 2nd spot it holds year-to-date. The GWM Poer (+37.9%) is up three ranks on last month to #4 with the Chevrolet D-Max (-26.3%) stuck at a paltry #5. The BYD Yuan Pro ranks #6 both for the month and year-to-date. The Toyota Hilux (+166.7%) and GWM Wingle (+102.6%) also impress.
Previous month: Ecuador August 2026: BYD (+244.1%) surges to #3 in highest monthly volume in history
One year ago: Ecuador September 2025: Chery (+134.2%), GWM (+87.4%) get noticed in market up 39.5%
Full September 2026 Top 20 brands and Top 10 models below.
Ecuador September 2026 – brands:
| Pos | Brand | Sep-26 | % | /25 | Aug | 1-9 2026 | % | /25 | Pos | FY25 |
| 1 | Kia | 2,623 | 16.8% | + 66.0% | 1 | 20,005 | 16.1% | + 41.2% | 1 | 1 |
| 2 | Chevrolet | 1,829 | 11.7% | + 39.5% | 2 | 14,400 | 11.6% | + 21.1% | 2 | 2 |
| 3 | GWM | 866 | 5.5% | + 71.1% | 6 | 6,649 | 5.4% | + 51.9% | 3 | 3 |
| 4 | Toyota | 837 | 5.3% | + 60.0% | 5 | 6,215 | 5.0% | + 37.8% | 5 | 5 |
| 5 | Chery | 759 | 4.9% | + 40.3% | 4 | 5,955 | 4.8% | + 45.8% | 6 | 6 |
| 6 | Hyundai | 713 | 4.6% | + 5.5% | 7 | 6,341 | 5.1% | + 16.5% | 4 | 4 |
| 7 | BYD | 665 | 4.2% | + 92.8% | 3 | 4,253 | 3.4% | + 125.6% | 9 | 9 |
| 8 | Dongfeng | 561 | 3.6% | + 66.0% | 10 | 4,607 | 3.7% | + 89.9% | 7 | 13 |
| 9 | Sinotruk | 524 | 3.3% | + 55.5% | 11 | 3,964 | 3.2% | + 69.0% | 11 | 11 |
| 10 | JAC | 471 | 3.0% | + 24.6% | 9 | 4,255 | 3.4% | + 56.3% | 8 | 7 |
| 11 | Suzuki | 471 | 3.0% | – 8.9% | 8 | 3,995 | 3.2% | + 11.8% | 10 | 17 |
| 12 | DFSK | 410 | 2.6% | + 4.3% | 12 | 3,486 | 2.8% | + 54.7% | 12 | 12 |
| 13 | Changan | 359 | 2.3% | + 67.8% | 14 | 2,423 | 2.0% | + 149.3% | 16 | n/a |
| 14 | Jetour | 317 | 2.0% | + 45.4% | 13 | 2,794 | 2.3% | + 99.0% | 13 | 10 |
| 15 | Foton | 309 | 2.0% | + 12.0% | 18 | 2,192 | 1.8% | + 42.4% | 17 | 15 |
| 16 | Volkswagen | 247 | 1.6% | + 6.0% | 15 | 2,461 | 2.0% | + 33.0% | 15 | 14 |
| 17 | MG | 237 | 1.5% | + 259.1% | 17 | 1,764 | 1.4% | + 138.4% | 18 | n/a |
| 18 | Mazda | 230 | 1.5% | + 0.4% | 16 | 2,515 | 2.0% | + 27.7% | 14 | 19 |
| 19 | Ford | 197 | 1.3% | + 75.9% | 20 | 1,600 | 1.3% | + 45.2% | 20 | n/a |
| 20 | Hino | 187 | 1.2% | – 19.4% | 19 | 1,629 | 1.3% | – 18.3% | 19 | 16 |
Ecuador September 2026 – models:
| Pos | Model | Sep-26 | % | /25 | Aug | 1-9 2026 | % | /25 | Pos | FY25 |
| 1 | Kia Soluto | 1,092 | 7.0% | + 41.6% | 1 | 8,722 | 7.0% | + 32.0% | 1 | 1 |
| 2 | Chevrolet Groove | 783 | 5.0% | + 116.3% | 3 | 5,279 | 4.3% | + 68.6% | 2 | 4 |
| 3 | Kia Sonet | 681 | 4.4% | + 154.1% | 2 | 4,184 | 3.4% | + 53.0% | 3 | 5 |
| 4 | GWM Poer | 411 | 2.6% | + 37.9% | 7 | 2,767 | 2.2% | + 9.3% | 5 | 3 |
| 5 | Chevrolet D-Max | 330 | 2.1% | – 26.3% | 5 | 3,387 | 2.7% | – 20.2% | 4 | 2 |
| 6 | BYD Yuan Pro | 308 | 2.0% | n/a | 4 | 2,003 | 1.6% | n/a | 6 | n/a |
| 7 | Toyota Hilux | 256 | 1.6% | + 166.7% | 9 | 1,541 | 1.2% | + 48.0% | n/a | n/a |
| 8 | Hyundai Tucson | 246 | 1.6% | + 12.3% | 10 | 1,930 | 1.6% | + 7.1% | 8 | 8 |
| 9 | GWM Wingle | 233 | 1.5% | + 102.6% | 6 | 1,899 | 1.5% | + 65.7% | 9 | n/a |
| 10 | Kia Sportage | 217 | 1.4% | + 97.3% | 8 | 1,966 | 1.6% | + 7.4% | 7 | 6 |
| n/a | Chery Arrizo | 196 | 1.3% | + 28.1% | n/a | 1,648 | 1.3% | + 64.5% | n/a | n/a |
| n/a | BYD Seagull | 195 | 1.2% | n/a | n/a | 930 | 0.8% | n/a | n/a | n/a |
| n/a | Hyundai Grand i10 | 195 | 1.2% | + 29.1% | n/a | 1,638 | 1.3% | + 32.4% | n/a | n/a |
| n/a | Suzuki Swift | 146 | 0.9% | – 22.8% | n/a | 931 | 0.8% | – 7.7% | n/a | n/a |
| n/a | Isuzu Pick-up | 72 | 0.5% | n/a | n/a | 1,396 | 1.1% | n/a | n/a | n/a |
Source: AEADE
