The Geely EX2 is up to #5 in Thailand in July.
Our Thai traditional source has dried up and we have only managed to source selected brands and models data for this country. We are missing full brands and full models rankings, monthly. Our selected data comes from autolifethailand.tv, fti.or.th and sanook.com. If you know where else to find complete data for Thailand, please comment on this article or contact us here to let us know what you have access to. The one of you who provides the quickest and most complete recurrent monthly source wins a lifetime Platinum BSCB subscription. Thank you in advance for any help you are able to provide.
Over H1 the Thai new light vehicle market is up 8.6% year-on-year to 346,966 units, then July is up 27.7% to 59,196 with a 7-month tally standing at 406,162. The H1 brands ranking has Toyota (+10.7%) at a distant 39.3% share followed by Isuzu (+29%) and Honda (+4.8%). BYD (-20.6%) is hit hard as it was euphoric a year ago. Mitsubishi (+19.5%) closes the Top 5.
Models data for July shows the Toyota Hilux Travo/Revo (+1.5%) in the lead at 9.1% share, followed closely by the Toyota Yaris Ativ (+6.4%) at 8.5%. The Isuzu D-Max (+2.3%) takes the third place above the Honda City (+38.2%). There are four newcomers below: the Geely EX2 at #5. the Jaecoo 5 at #7, the GWM Ora 5 at #9 and the Chery V23 at #16.
Previous post: Thailand Q1 2026: Market up 22% to over 200,000 units
One year ago (1): Thailand June 2025: BYD passes Honda for 2nd place with 11.9% share
One year ago (2): Thailand July 2025: MG (#5), TANK (#9) stand out
H1 2026 Top 5 brands and July 2026 Top 15 models below.
Thailand H1 2026 – brands:
| Pos | Brand | H1 2026 | % | /25 | FY25 |
| 1 | Toyota | 136,480 | 39.3% | + 10.7% | 1 |
| 2 | Isuzu | 48,919 | 14.1% | + 29.0% | 3 |
| 3 | Honda | 42,823 | 12.3% | + 4.8% | 2 |
| 4 | BYD | 20,384 | 5.9% | – 20.6% | 4 |
| 5 | Mitsubishi | 16,542 | 4.8% | + 19.5% | 5 |
Thailand July 2026 – models:
| Pos | Model | Jul-26 | % | /25 |
| 1 | Toyota Hilux Travo/Revo | 5,358 | 9.1% | + 1.5% |
| 2 | Toyota Yaris Ativ | 5,050 | 8.5% | + 6.4% |
| 3 | Isuzu D-Max | 3,803 | 6.4% | + 2.3% |
| 4 | Honda City | 3,045 | 5.1% | + 38.2% |
| 5 | Geely EX2 | 2,640 | 4.5% | new |
| 6 | Toyota Yaris Cross | 2,481 | 4.2% | – 16.2% |
| 7 | Jaecoo 5 EV | 2,136 | 3.6% | new |
| 8 | Honda HR-V | 1,467 | 2.5% | – 16.8% |
| 9 | GWM Ora 5 | 1,399 | 2.4% | new |
| 10 | MG S5 EV | 1,295 | 2.2% | + 125.2% |
| 11 | Changan Deepal S05 | 1,258 | 2.1% | + 1806.1% |
| 12 | Toyota Corolla Cross | 1,229 | 2.1% | – 2.5% |
| 13 | GAC Aion UT EV | 1,046 | 1.8% | + 2515.0% |
| 14 | Toyota Fortuner | 892 | 1.5% | – 38.6% |
| 15 | MG 4 | 875 | 1.5% | – 34.6% |
| 16 | Chery V23 | 764 | 1.3% | new |
Sources: Autolifethailand, FTI, Sanook
