Peugeot 3008 sales are up 148% year-on-year in September.
The Italian new car market gains a sturdy 9.9% year-on-year in September to 139,356 units, bringing the year-to-date tally up 8.7% to 1,268,964. We however remain -13.6% below the pre-pandemic figure of 9 months 2019. Private sales grow 10.3% to 78,899 and 55.9% share vs. 55.8% a year ago (+10.7% to 53.6% YTD), self registrations soar 11.7% to 19,682 and 13.9% share vs. 13.7% last year (+6.1% to 11.3% YTD), long term leases edge up 3.8% to 30,408 and 21.5% share vs. 22.9% a year ago (-1.7% to 21.1% share YRD), short term rentals surge 91.1% to 4,132 and 2.9% share vs. 1.7% in September 2025 (+43% to 8.7% share YTD) and company sales are up 7% to 8,056 and 5.7% share vs. 5.9% last year (+1.6% to 5.3% share YTD).
HEV sales are up 23.6% to 71,604 and 50.7% share vs. 45.2% a year ago, including 26,193 full hybrids (+59.1%) and 45,411 mild hybrids (+9.55). PHEVs soar 43.8% to 15,669 and 11.1% share vs. 8.5% last year and BEVs shoot up 49.9% to 10,782 and 7.6% share vs. 5.6% a year ago. This means rechargeable vehicles see their sales grow 46.2% year-on-year in September to 26,451 and 18.7% share vs. 14.1% last year. Year-to-date, BEVs advance 66.9% to 102,257 and 8% share vs. 5.2% over the same period in 2025 while PHEVs are up 73% to 122,495 and 9.5% share vs. 6% last year.
The 500 (+1387.1%) helps pull Fiat up 29% this month.
Looking at the brands charts, local behemoth Fiat (+29%) spectacularly rallies back up year-on-year to 11.4% share, with a very similar YTD performance: +28.8% to 11.4% also. Toyota (+6.7%) overtakes Volkswagen (-7.6%) to return to the 2nd place it holds year-to-date. Peugeot (+34.1%) is back up five spots on last month to #5, distancing a struggling Dacia (-13.2%) and a strong Renault (+15.3%). BYD (+108.8%) reenters the Top 10 at #9, its highest ranking in Italy also reached last December, May and June. After a record 8th place finish in August, Omoda/Jaecoo (+185.9%) falls back to a still spectacular #11. Leapmotor (+452.5%), Land Rover (107.2%) and Tesla (+47%) stand out below.
Model-wise, the Fiat Panda (+35.3%) widens the gap with the other nameplates in the market with 7.4% share, well above the 6.8% it holds year-to-date. The Jeep Avenger (-15.3%) is in bad shape but climbs back up two spots on last month to #2. The performer of the month is the Peugeot 3008 (+148%) shooting up 30 spots on August to #3, its first time on the podium vs. a previous best of #4 reached in May 2023. The Dacia Sandero (-10%) disappoints at #4 while the Toyota Yaris Cross (+19.1%) is back up 7 spots on August to #5. The Fiat Grande Panda (+22.4%) confirms its lukewarm reception at home. After cracking the Top 10 for the first time in August, the BYD Seal U (+15.8%) is down to a still sensational #13. Below, the Leapmotor B10 is up to #43 and the Jaecoo 5 breaks into the Top 50 for the first time at #45.
Previous month: Italy August 2026: Omoda/Jaecoo and BYD Seal U in Top 10 for the first time
One year ago: Italy September 2025: Fiat Grande Panda breaks into Top 10
Full September 2026 Top 60 All brands and Top 50 models below.
Italy September 2026 – brands:
| Pos | Brand | Sep-26 | % | /25 | Aug | 2026 | % | /25 | Pos | FY25 |
| 1 | Fiat | 15,906 | 11.4% | + 29.0% | 1 | 144,413 | 11.4% | + 28.8% | 1 | 1 |
| 2 | Toyota | 10,657 | 7.6% | + 6.7% | 3 | 89,534 | 7.1% | – 0.9% | 2 | 2 |
| 3 | Volkswagen | 8,849 | 6.3% | – 7.6% | 2 | 85,644 | 6.7% | + 1.0% | 3 | 3 |
| 4 | Peugeot | 7,260 | 5.2% | + 34.1% | 9 | 60,327 | 4.8% | – 2.9% | 5 | 5 |
| 5 | Dacia | 6,720 | 4.8% | – 13.2% | 4 | 68,285 | 5.4% | – 9.6% | 4 | 4 |
| 6 | Renault | 6,193 | 4.4% | + 15.3% | 5 | 60,271 | 4.7% | + 5.3% | 6 | 6 |
| 7 | Audi | 5,902 | 4.2% | – 1.4% | 7 | 58,246 | 4.6% | + 11.6% | 7 | 8 |
| 8 | BMW | 5,558 | 4.0% | – 8.1% | 6 | 54,614 | 4.3% | – 1.3% | 8 | 7 |
| 9 | BYD | 5,159 | 3.7% | + 108.8% | 11 | 41,708 | 3.3% | + 180.4% | 12 | 21 |
| 10 | Jeep | 4,842 | 3.5% | – 12.7% | 14 | 45,485 | 3.6% | – 9.5% | 9 | 9 |
| 11 | Omoda+Jaecoo | 4,649 | 3.3% | + 185.9% | 8 | 32,205 | 2.5% | + 248.5% | 16 | 25 |
| 12 | Kia | 4,621 | 3.3% | + 14.2% | 10 | 38,613 | 3.0% | + 14.5% | 14 | 15 |
| 13 | MG | 4,619 | 3.3% | + 21.2% | 12 | 42,031 | 3.3% | + 7.5% | 11 | 13 |
| 14 | Mercedes | 4,594 | 3.3% | – 3.9% | 17 | 41,589 | 3.3% | + 2.8% | 13 | 12 |
| 15 | Citroen | 3,801 | 2.7% | – 1.4% | 13 | 43,929 | 3.5% | + 1.5% | 10 | 11 |
| 16 | Ford | 3,231 | 2.3% | – 25.0% | 15 | 38,239 | 3.0% | – 23.4% | 15 | 10 |
| 17 | Skoda | 3,166 | 2.3% | – 4.7% | 16 | 29,422 | 2.3% | + 3.0% | 18 | 16 |
| 18 | Hyundai | 3,099 | 2.2% | – 20.9% | 19 | 25,649 | 2.0% | – 28.2% | 20 | 14 |
| 19 | Suzuki | 3,039 | 2.2% | – 1.3% | 21 | 23,615 | 1.9% | – 3.8% | 22 | 19 |
| 20 | Nissan | 2,855 | 2.0% | + 23.9% | 22 | 25,610 | 2.0% | + 0.9% | 21 | 18 |
| 21 | Opel | 2,765 | 2.0% | – 9.2% | 18 | 30,638 | 2.4% | + 4.2% | 17 | 17 |
| 22 | Leapmotor | 2,199 | 1.6% | + 452.5% | 24 | 28,448 | 2.2% | #DIV/0! | 19 | 32 |
| 23 | Tesla | 2,132 | 1.5% | + 47.0% | 32 | 10,422 | 0.8% | + 18.6% | 28 | 27 |
| 24 | Cupra | 1,958 | 1.4% | + 3.9% | 20 | 16,962 | 1.3% | + 6.3% | 23 | 22 |
| 25 | DR Motor | 1,648 | 1.2% | + 1.8% | 23 | 10,887 | 0.9% | – 20.8% | 26 | 23 |
| 26 | Mini | 1,440 | 1.0% | – 0.8% | 26 | 13,379 | 1.1% | + 19.5% | 25 | 24 |
| 27 | Honda | 1,206 | 0.9% | + 14.2% | 27 | 9,582 | 0.8% | + 36.2% | 30 | 29 |
| 28 | Volvo | 1,199 | 0.9% | + 0.6% | 29 | 10,518 | 0.8% | + 1.1% | 27 | 26 |
| 29 | Mazda | 1,141 | 0.8% | + 33.6% | 28 | 9,639 | 0.8% | + 23.5% | 29 | 28 |
| 30 | Alfa Romeo | 1,106 | 0.8% | – 58.4% | 25 | 16,057 | 1.3% | – 28.5% | 24 | 20 |
| 31 | Lexus | 836 | 0.6% | + 41.2% | 31 | 5,276 | 0.4% | + 9.4% | 33 | 36 |
| 32 | Seat | 810 | 0.6% | + 30.9% | 34 | 6,284 | 0.5% | – 0.1% | 32 | 31 |
| 33 | Land Rover | 781 | 0.6% | + 107.2% | 36 | 5,179 | 0.4% | – 5.9% | 35 | 34 |
| 34 | Geely | 778 | 0.6% | n/a | 39 | 3,957 | 0.3% | + 28164.3% | 38 | n/a |
| 35 | Lancia | 680 | 0.5% | – 4.5% | 30 | 6,969 | 0.5% | – 4.9% | 31 | 30 |
| 36 | Porsche | 463 | 0.3% | – 18.1% | 35 | 4,491 | 0.4% | – 11.4% | 36 | 33 |
| 37 | EMC | 431 | 0.3% | + 43.7% | 33 | 4,318 | 0.3% | + 104.9% | 37 | 38 |
| 38 | EVO | 339 | 0.2% | – 51.8% | 37 | 5,215 | 0.4% | + 9.4% | 34 | 35 |
| 39 | Deepal | 262 | 0.2% | new | 42 | 688 | 0.1% | new | 49 | – |
| 40 | Dongfeng | 249 | 0.2% | + 236.5% | n/a | 1,884 | 0.1% | + 1524.1% | 41 | n/a |
| 41 | Subaru | 196 | 0.1% | – 3.4% | 41 | 1,978 | 0.2% | + 4.2% | 40 | 39 |
| 42 | KGM | 194 | 0.1% | + 373.2% | 40 | 1,696 | 0.1% | + 152.8% | 42 | 50 |
| 43 | Lynk & Co | 159 | 0.1% | + 148.4% | 38 | 1,460 | 0.1% | + 289.3% | 44 | 45 |
| 44 | Mitsubishi | 138 | 0.1% | + 165.4% | 44 | 661 | 0.1% | – 47.3% | 50 | 42 |
| 45 | Maserati | 133 | 0.1% | + 38.5% | 48 | 881 | 0.1% | – 37.1% | 46 | 41 |
| 46 | DS | 130 | 0.1% | – 68.0% | 45 | 2,590 | 0.2% | – 32.2% | 39 | 37 |
| 47 | Ich-X | 113 | 0.1% | + 20.2% | 46 | 1,127 | 0.1% | + 381.6% | 45 | n/a |
| 48 | Polestar | 109 | 0.1% | + 45.3% | 53 | 541 | 0.0% | + 47.8% | 53 | 49 |
| 49 | Ferrari | 82 | 0.1% | + 10.8% | 50 | 808 | 0.1% | + 26.4% | 47 | 44 |
| 50 | Sportequipe | 76 | 0.1% | – 52.5% | 47 | 1,622 | 0.1% | + 7.3% | 43 | 40 |
| 51 | Xpeng | 76 | 0.1% | 7500% | n/a | 486 | 0.0% | + 1418.8% | 55 | n/a |
| 52 | Lamborghini | 74 | 0.1% | + 12.1% | 52 | 585 | 0.0% | + 24.7% | 52 | 48 |
| 53 | SWM | 55 | 0.0% | – 34.5% | 49 | 789 | 0.1% | + 56.6% | 48 | n/a |
| 54 | Tiger | 47 | 0.0% | + 17.5% | 55 | 619 | 0.0% | + 17.5% | 51 | n/a |
| 55 | Alpine | 45 | 0.0% | + 40.6% | 51 | 347 | 0.0% | + 45.2% | 56 | n/a |
| 56 | Smart | 40 | 0.0% | – 41.2% | 54 | 328 | 0.0% | – 49.2% | 57 | 46 |
| 57 | DFSK | 19 | 0.0% | – 75.6% | 43 | 501 | 0.0% | – 39.7% | 54 | 43 |
| 58 | Lotus | 11 | 0.0% | – 52.2% | 57 | 123 | 0.0% | – 37.9% | 58 | 51 |
| 59 | Aston Martin | 8 | 0.0% | + 166.7% | 56 | 101 | 0.0% | + 24.7% | 59 | 53 |
| 60 | Jaguar | 0 | 0.0% | #DIV/0! | – | 7 | 0.0% | – 96.2% | 60 | 52 |
| 61 | Mahindra | 0 | 0.0% | – 100.0% | – | 1 | 0.0% | – 99.8% | 61 | 47 |
| – | Others | 508 | 0.4% | + 1109.5% | – | 1,491 | 0.1% | + 17.6% | – | – |
Italy September 2026 – models:
| Pos | Model | Sep-26 | % | /25 | Aug | 2026 | % | /25 | Pos | FY25 |
| 1 | Fiat Panda | 10,378 | 7.4% | + 35.3% | 1 | 86,376 | 6.8% | + 5.4% | 1 | 1 |
| 2 | Jeep Avenger | 4,092 | 2.9% | – 15.8% | 4 | 36,029 | 2.8% | – 5.8% | 2 | 3 |
| 3 | Peugeot 3008 | 3,780 | 2.7% | + 148.0% | 33 | 16,209 | 1.3% | + 28.5% | 24 | 23 |
| 4 | Dacia Sandero | 3,723 | 2.7% | – 10.0% | 2 | 32,831 | 2.6% | – 15.0% | 3 | 2 |
| 5 | Toyota Yaris Cross | 3,678 | 2.6% | + 19.1% | 12 | 26,317 | 2.1% | – 2.0% | 6 | 5 |
| 6 | Fiat Grande Panda | 3,092 | 2.2% | + 22.4% | 5 | 30,651 | 2.4% | + 383.8% | 4 | 37 |
| 7 | Toyota Yaris | 2,939 | 2.1% | + 5.7% | 20 | 22,531 | 1.8% | – 13.8% | 11 | 6 |
| 8 | Renault Clio | 2,701 | 1.9% | + 22.0% | 6 | 24,680 | 1.9% | + 12.4% | 7 | 9 |
| 9 | Citroen C3 | 2,572 | 1.8% | + 14.5% | 3 | 27,969 | 2.2% | – 9.2% | 5 | 4 |
| 10 | MG ZS | 2,510 | 1.8% | + 13.3% | 8 | 22,172 | 1.7% | – 3.5% | 12 | 10 |
| 11 | Renault Captur | 2,317 | 1.7% | + 16.5% | 16 | 21,080 | 1.7% | + 9.6% | 14 | 13 |
| 12 | Dacia Duster | 2,277 | 1.6% | – 18.0% | 11 | 21,557 | 1.7% | – 24.3% | 13 | 7 |
| 13 | BYD Seal U | 2,144 | 1.5% | + 15.8% | 7 | 12,464 | 1.0% | + 13.4% | 28 | 26 |
| 14 | Kia Sportage | 2,088 | 1.5% | + 27.6% | 10 | 18,032 | 1.4% | + 20.9% | 16 | 20 |
| 15 | Toyota Aygo X | 2,042 | 1.5% | – 8.3% | 14 | 23,728 | 1.9% | + 37.8% | 8 | 14 |
| 16 | VW T-Roc | 1,913 | 1.4% | – 26.1% | 13 | 20,589 | 1.6% | + 3.1% | 15 | 11 |
| 17 | Peugeot 208 | 1,878 | 1.3% | – 1.2% | 9 | 23,061 | 1.8% | – 12.9% | 10 | 8 |
| 18 | Opel Corsa | 1,822 | 1.3% | + 11.4% | 19 | 17,275 | 1.4% | – 2.2% | 19 | 18 |
| 19 | BMW X1 | 1,794 | 1.3% | + 9.1% | 21 | 16,519 | 1.3% | + 0.9% | 23 | 16 |
| 20 | Nissan Qashqai | 1,783 | 1.3% | + 43.2% | 42 | 14,986 | 1.2% | + 10.3% | 25 | 22 |
| 21 | VW T-Cross | 1,716 | 1.2% | + 16.5% | 17 | 18,010 | 1.4% | + 8.8% | 17 | 17 |
| 22 | Audi A3 | 1,624 | 1.2% | + 30.9% | 27 | 10,080 | 0.8% | – 13.8% | 38 | 25 |
| 23 | VW Tiguan | 1,598 | 1.1% | – 28.0% | 23 | 16,978 | 1.3% | – 6.6% | 20 | 15 |
| 24 | Fiat 500 | 1,502 | 1.1% | + 1387.1% | 28 | 12,866 | 1.0% | + 892.7% | 27 | n/a |
| 25 | Ford Puma | 1,470 | 1.1% | – 31.0% | 18 | 17,790 | 1.4% | – 14.0% | 18 | 12 |
| 26 | Omoda 5 | 1,444 | 1.0% | + 246.3% | 15 | 12,217 | 1.0% | + 241.4% | 30 | n/a |
| 27 | Suzuki Swift | 1,420 | 1.0% | – 3.0% | 40 | 11,295 | 0.9% | + 30.0% | 33 | 35 |
| 28 | VW Polo | 1,413 | 1.0% | + 110.0% | 29 | n/a | n/a | n/a | n/a | n/a |
| 29 | Kia Picanto | 1,398 | 1.0% | – 1.3% | 26 | 11,191 | 0.9% | + 4.6% | 34 | 30 |
| 30 | BYD Atto 2 | 1,373 | 1.0% | new | 45 | 16,853 | 1.3% | new | 21 | n/a |
| 31 | Audi Q3 | 1,367 | 1.0% | + 152.2% | 22 | 16,758 | 1.3% | + 102.4% | 22 | 40 |
| 32 | Toyota C-HR | 1,367 | 1.0% | + 16.1% | 24 | 11,890 | 0.9% | – 2.3% | 31 | 24 |
| 33 | Mercedes GLA | 1,299 | 0.9% | – 0.9% | 38 | 10,389 | 0.8% | + 7.1% | 36 | 33 |
| 34 | Jaecoo 7 | 1,233 | 0.9% | + 45.1% | 32 | 7,812 | 0.6% | n/a | 47 | n/a |
| 35 | Hyundai i20 | 1,187 | 0.9% | n/a | 44 | 7,706 | 0.6% | n/a | 48 | n/a |
| 36 | MG 3 | 1,176 | 0.8% | + 15.6% | 25 | 12,248 | 1.0% | + 13.8% | 29 | 31 |
| 37 | Peugeot 2008 | 1,156 | 0.8% | – 2.9% | 30 | 13,574 | 1.1% | – 10.2% | 26 | 21 |
| 38 | Tesla Model 3 | 1,142 | 0.8% | + 74.1% | n/a | 4,939 | 0.4% | + 9.7% | n/a | n/a |
| 39 | VW Golf | 1,066 | 0.8% | – 20.4% | 31 | 10,720 | 0.8% | – 0.9% | 35 | 29 |
| 40 | Suzuki Vitara | 1,046 | 0.8% | + 1.1% | n/a | 8,065 | 0.6% | + 1.1% | 44 | 41 |
| 41 | DR 5 | 1,034 | 0.7% | + 10.6% | 34 | 3,664 | 0.3% | – 50.1% | n/a | 49 |
| 42 | Tesla Model Y | 990 | 0.7% | + 24.7% | n/a | 5,422 | 0.4% | + 27.0% | n/a | n/a |
| 43 | Leapmotor B10 | 972 | 0.7% | new | 46 | 3,581 | 0.3% | new | n/a | – |
| 44 | Hyundai Tucson | 922 | 0.7% | – 11.9% | n/a | 10,088 | 0.8% | + 2.4% | 37 | 32 |
| 45 | Jaecoo 5 | 891 | 0.6% | new | n/a | n/a | n/a | new | n/a | n/a |
| 46 | Audi Q5 | 871 | 0.6% | – 27.5% | 36 | 7,695 | 0.6% | + 28.6% | 49 | n/a |
| 47 | Nissan Juke | 863 | 0.6% | + 0.8% | n/a | 8,174 | 0.6% | – 11.1% | 43 | 34 |
| 48 | Skoda Kamiq | 845 | 0.6% | – 2.6% | 47 | 7,468 | 0.6% | – 8.6% | 50 | 38 |
| 49 | Jeep Compass | 835 | 0.6% | n/a | 37 | 9,265 | 0.7% | + 55.4% | 39 | n/a |
| 50 | Skoda Fabia | 781 | 0.6% | – 23.6% | 35 | 8,218 | 0.6% | – 4.2% | 42 | 36 |
| n/a | BMW X3 | 768 | 0.6% | – 19.0% | 48 | 7,839 | 0.6% | + 12.7% | 46 | 47 |
| n/a | Ford Kuga | 741 | 0.5% | + 11.1% | n/a | 7,919 | 0.6% | – 3.1% | 45 | 43 |
| n/a | Alfa Romeo Junior | 715 | 0.5% | – 32.9% | 39 | 8,554 | 0.7% | – 23.3% | 41 | 28 |
| n/a | Fiat 600 | 701 | 0.5% | – 46.0% | 43 | 11,634 | 0.9% | – 32.8% | 32 | 19 |
| n/a | Citroen C3 Aircross | 681 | 0.5% | – 14.9% | n/a | 9,216 | 0.7% | n/a | 40 | n/a |
| n/a | Leapmotor T03 | 645 | 0.5% | + 147.1% | n/a | 23,190 | 1.8% | + 1088.6% | 9 | n/a |
Source: UNRAE
