The Tesla Model Y holds 9.1% of the Finnish market in September.
It’s another very satisfying month for new car sales in Finland, up 17.2% year-on-year in September to 6,917 units. This leads to a year-to-date tally up 5.8% to 55,969. After a record August result at 25.1% share, Toyota (+5.5%) falls back to a down-to-earth 14.1%, well below the 18.4% it commands YTD. Meanwhile Tesla (+31.3%) jumps 12 spots on August to #2 with 798 sales and 11.5% share. This is the American carmaker highest position in a year (#2 in September 2025), largest volume in 3 years – since September 2023 (1,202) and highest share since December 2023 (11.8%). Volkswagen is stable at #3, just above Kia (+22.3%) and Skoda (-0.6%). Audi (+81.9%), Ford (+44.3%), Mercedes (+39.1%) and BMW (+27.4%) also shine in the remainder of the Top 10. Xpeng is up to #25 and cracks the YTD Top 30 (#29).
Finland is yet another market dominated by the Tesla Model Y this month thanks to sales up 22.8% to an extravagant 9.1% share. This is the nameplate’s fifth win in the past 10 months and its highest share in 3 years – since September 2023 (15.4%). The Toyota bZ4X (+5675%) repeats at #2 and advances to #3 in the year-to-date charts as a result. The Toyota C-HR (+90.4%) rounds out the podium ahead of a surging Tesla Model 3 (+76.8%). The Toyota RAV4 (-11%) reenters the Top 10 for the first time since last November at #6. Notice also the Audi Q4 up 221.3% to a record 7th place for its third ever Top 10 finish (alongside #10 in May and October 2023) and the Mercedes GLC up 360% to #10.
Previous month: Finland August 2026: Toyota up to record 25.1% share, monopolises Top 5
One year ago: Finland September 2025: Tesla Model Y (+88.6%) lodges best result in two years
Full September 2026 Top 30 brands and Top 20 models below.
Note: These rankings feature the year-to-date Top 30 brands and models ordered based on their September sales and may therefore not be 100% accurate.
Finland September 2026 – brands:
| Pos | Brand | Sep-26 | % | /25 | Aug | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 975 | 14.1% | + 5.5% | 1 | 10,289 | 18.4% | + 26.2% | 1 | 1 |
| 2 | Tesla | 798 | 11.5% | + 31.3% | 14 | 3,213 | 5.7% | + 75.4% | 8 | 10 |
| 3 | Volkswagen | 525 | 7.6% | + 0.0% | 2 | 5,466 | 9.8% | – 11.5% | 2 | 2 |
| 4 | Kia | 521 | 7.5% | + 22.3% | 7 | 3,430 | 6.1% | – 23.1% | 6 | 5 |
| 5 | Skoda | 511 | 7.4% | – 0.6% | 4 | 4,968 | 8.9% | – 1.9% | 3 | 3 |
| 6 | Mercedes | 491 | 7.1% | + 39.1% | 3 | 3,576 | 6.4% | + 44.3% | 5 | 7 |
| 7 | BMW | 395 | 5.7% | + 27.4% | 5 | 3,275 | 5.9% | + 21.4% | 7 | 6 |
| 8 | Volvo | 374 | 5.4% | – 8.6% | 6 | 4,019 | 7.2% | – 9.4% | 4 | 4 |
| 9 | Ford | 339 | 4.9% | + 44.3% | 9 | 2,059 | 3.7% | – 5.5% | 10 | 9 |
| 10 | Audi | 331 | 4.8% | + 81.9% | 8 | 2,731 | 4.9% | + 24.7% | 9 | 8 |
| 11 | Nissan | 235 | 3.4% | + 11.9% | 17 | 1,322 | 2.4% | – 32.1% | 11 | 11 |
| 12 | Polestar | 127 | 1.8% | – 4.5% | 11 | 966 | 1.7% | – 12.7% | 13 | 13 |
| 13 | BYD | 110 | 1.6% | + 11.1% | 15 | 923 | 1.6% | + 147.5% | 14 | 18 |
| 14 | Cupra | 103 | 1.5% | + 157.5% | 10 | 748 | 1.3% | + 97.9% | 16 | 23 |
| 15 | Renault | 103 | 1.5% | + 53.7% | 16 | 872 | 1.6% | – 20.2% | 15 | 14 |
| 16 | Subaru | 101 | 1.5% | + 206.1% | 28 | 442 | 0.8% | + 50.3% | 24 | 28 |
| 17 | Dacia | 98 | 1.4% | + 12.6% | 20 | 494 | 0.9% | – 20.8% | 21 | 15 |
| 18 | Hyundai | 93 | 1.3% | – 23.8% | 13 | 1,075 | 1.9% | – 38.4% | 12 | 12 |
| 19 | Peugeot | 89 | 1.3% | + 134.2% | 12 | 673 | 1.2% | + 8.5% | 17 | 16 |
| 20 | Suzuki | 74 | 1.1% | + 1.4% | 26 | 448 | 0.8% | – 3.9% | 23 | 21 |
| 21 | Mazda | 56 | 0.8% | – 27.3% | 22 | 567 | 1.0% | – 1.6% | 19 | 17 |
| 22 | Citroen | 55 | 0.8% | + 111.5% | 19 | 482 | 0.9% | – 3.8% | 22 | 19 |
| 23 | MG | 54 | 0.8% | + 10.2% | 21 | 440 | 0.8% | + 14.3% | 25 | 22 |
| 24 | Lexus | 51 | 0.7% | + 13.3% | 23 | 409 | 0.7% | + 23.6% | 27 | 26 |
| 25 | Xpeng | 51 | 0.7% | n/a | n/a | 217 | 0.4% | + 201.4% | 29 | n/a |
| 26 | Mitsubishi | 45 | 0.7% | – 2.2% | 24 | 414 | 0.7% | – 23.9% | 26 | 20 |
| 27 | Smart | 45 | 0.7% | + 7.1% | 25 | 608 | 1.1% | + 188.2% | 18 | 24 |
| 28 | Opel | 35 | 0.5% | + 34.6% | 18 | 563 | 1.0% | + 62.7% | 20 | 25 |
| 29 | Porsche | 30 | 0.4% | + 11.1% | 27 | 292 | 0.5% | – 12.3% | 28 | 27 |
| 30 | Land Rover | 27 | 0.4% | – 28.9% | n/a | 209 | 0.4% | – 25.1% | 30 | 29 |
Finland September 2026 – models:
| Pos | Model | Sep-26 | % | /25 | Aug | 2026 | % | /25 | Pos | FY25 |
| 1 | Tesla Model Y | 630 | 9.1% | + 22.8% | n/a | 2,366 | 4.2% | + 77.2% | 2 | 5 |
| 2 | Toyota bZ4x | 231 | 3.3% | + 5675.0% | 2 | 1,901 | 3.4% | + 372.9% | 3 | n/a |
| 3 | Toyota C-HR | 198 | 2.9% | + 90.4% | 3 | 1,416 | 2.5% | + 40.2% | 6 | 12 |
| 4 | Tesla Model 3 | 168 | 2.4% | + 76.8% | n/a | 835 | 1.5% | + 71.5% | 16 | 24 |
| 5 | Nissan Qashqai | 158 | 2.3% | + 6.8% | n/a | 937 | 1.7% | – 25.2% | 13 | 9 |
| 6 | Toyota RAV4 | 153 | 2.2% | – 11.0% | n/a | n/a | n/a | n/a | n/a | 4 |
| 7 | Audi Q4 | 151 | 2.2% | + 221.3% | 17 | 644 | 1.2% | + 5.9% | 22 | 19 |
| 8 | Skoda Enyaq | 150 | 2.2% | + 37.6% | 12 | 1,207 | 2.2% | – 3.7% | 9 | 6 |
| 9 | Toyota Yaris | 148 | 2.1% | – 55.8% | 4 | 1,860 | 3.3% | + 3.6% | 4 | 2 |
| 10 | Mercedes GLC | 138 | 2.0% | + 360.0% | 6 | 785 | 1.4% | + 99.2% | 17 | n/a |
| 11 | Kia Stonic | 132 | 1.9% | + 94.1% | n/a | 665 | 1.2% | + 10.5% | 21 | 23 |
| 12 | Skoda Elroq | 131 | 1.9% | – 13.2% | 8 | 1,253 | 2.2% | + 19.4% | 8 | 11 |
| 13 | BMW i4 | 129 | 1.9% | + 101.6% | 7 | 908 | 1.6% | + 91.2% | 14 | 26 |
| 14 | Mercedes CLA | 126 | 1.8% | + 51.8% | 10 | 1,304 | 2.3% | + 512.2% | 7 | n/a |
| 15 | Volvo XC60 | 115 | 1.7% | + 2.7% | 14 | 1,164 | 2.1% | – 10.3% | 10 | 7 |
| 16 | Toyota Corolla | 102 | 1.5% | – 42.0% | 5 | 1,634 | 2.9% | + 11.5% | 5 | 3 |
| 17 | Ford Explorer | 100 | 1.4% | + 58.7% | 20 | 538 | 1.0% | + 45.0% | 28 | n/a |
| 18 | VW ID.4 | 93 | 1.3% | – 25.6% | 11 | 1,078 | 1.9% | – 15.3% | 11 | 8 |
| 19 | Toyota Yaris Cross | 89 | 1.3% | – 23.3% | 1 | 2,660 | 4.8% | + 49.9% | 1 | 1 |
| 20 | Volvo EX40 | 84 | 1.2% | + 7.7% | 16 | 858 | 1.5% | + 34.1% | 15 | 16 |
| n/a | Kia EV3 | 83 | 1.2% | – 20.2% | 13 | 675 | 1.2% | – 13.1% | 20 | 14 |
| n/a | VW ID.7 | 82 | 1.2% | – 25.5% | 15 | 750 | 1.3% | – 27.7% | 18 | 13 |
| n/a | BMW iX3 | 70 | 1.0% | n/a | 9 | 615 | 1.1% | + 4630.8% | 25 | n/a |
| n/a | Audi Q6 | 67 | 1.0% | + 97.1% | 18 | 638 | 1.1% | + 48.0% | 23 | n/a |
| n/a | Polestar 4 | 65 | 0.9% | + 3.2% | n/a | 572 | 1.0% | + 1.2% | 27 | 20 |
| n/a | Skoda Octavia | 58 | 0.8% | + 31.8% | n/a | 739 | 1.3% | + 5.7% | 19 | 15 |
| n/a | VW T-Roc | 55 | 0.8% | + 189.5% | n/a | 1,038 | 1.9% | + 334.3% | 12 | n/a |
| n/a | Volvo EX30 | 51 | 0.7% | + 75.9% | 19 | 581 | 1.0% | + 31.7% | 26 | 30 |
| n/a | VW Golf | 41 | 0.6% | – 22.6% | n/a | 617 | 1.1% | – 6.9% | 24 | 21 |
| n/a | Smart #5 | 36 | 0.5% | + 24.1% | n/a | 536 | 1.0% | + 724.6% | 29 | n/a |
| n/a | VW Tiguan | 28 | 0.4% | – 45.1% | n/a | 494 | 0.9% | – 35.1% | 30 | 17 |
Source: AUT
