Mitsubishi Delica Mini sales are up 49.5% in September.
433,683 new vehicles found a buyer in Japan in September, a modest +1.3% year-on-year uptick leading to a year-to-date volume up 2.3% to 3,545,421. Toyota (+1.9%) holds 28.3% of its home market vs. 31.8% so far this year, with the Top 8 brands unchanged on last month. Mitsubishi (+20.5%), Nissan (+17.6%) and Mazda (+10.5%) impress while Daihatsu (+0.5%) and Suzuki (-0.6%) are stable but Subaru (-10.8%) and Honda (-11.9%) both struggle. Lexus (+0.4%) overtakes Isuzu (-7.8%) to #9 with a solid Mercedes (+8.8%) remaining the most popular foreigner at #11 ahead of Volkswagen (+9%) at #13, BMW (-22.9%) at #14 and Audi (-2%) at #16. Citroen (+68.4%), Lamborghini (+40%), Hino (+35.4%) and Land Rover (+15.9%) impress below while BYD is up to #21, still with a minuscule 0.2% share.
The Toyota Land Cruiser ranks #5 in the regular car ranking in September.
In the regular car ranking, the Toyota Yaris/Cross (+4.1%) stays at #1 while the Toyota Corolla/Cross (-1.8%) is up one spot on August to #2, a ranking it now also holds YTD. The real leader is the Toyota Sienta (+40.2%) at #3 overall, followed by the Honda Freed (+0.9%). The Toyota Land Cruiser (+67%) shoots up to a record #5, the nameplate’s first Top 5 finish. The Suzuki Jimny (+42.5%) also breaks its ranking record at #9, its second Top 10 finish after last January (#10). Excellent performances also by the Toyota RAV4 (+135.5%), Mazda CX-5 (+86.2%), Nissan Kicks (+301.1%), Toyota bZ4X (+8184.6%), Nissan Leaf (+806.8%) and Elgrand (+827.8%).
The BYD Racco is up to #23 in the kei car ranking.
As for kei cars, the Honda N-BOX (-12%) leads the way as usual and is the most popular model outright by far. The Suzuki Spacia (-1.9%) follows ahead of the Daihatsu Tanto (+6.1%) and Move (-10.3%). Outstanding result for the Nissan Roox (+114.2%) and Mitsubishi Delica Mini/eK (+49.5%). But the event of the month is the BYD Racco up to #23 with 442 sales vs. 81 last month. Even though sales are still tiny, it’s a promising score for the Chinese kei car.
Previous month: Japan August 2026: Mazda (+15.2%), Toyota (+10.6%), Nissan (+9.7%) shine
One year ago: Japan September 2025: Subaru (+22%), Suzuki (+7.3%) defy negative market (-2.4%)
Full September 2026 Top 49 All brands, Top 50 regular cars and Top 32 All kei cars below.
Japan September 2026 – brands:
| Pos | Brand | Sep-26 | % | /25 | Aug | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 122,674 | 28.3% | + 1.9% | 1 | 1,128,193 | 31.8% | + 6.3% | 1 | 1 |
| 2 | Suzuki | 69,113 | 15.9% | – 0.6% | 2 | 551,134 | 15.5% | – 0.9% | 2 | 2 |
| 3 | Honda | 56,161 | 12.9% | – 11.9% | 3 | 477,428 | 13.5% | + 0.1% | 3 | 3 |
| 4 | Daihatsu | 49,283 | 11.4% | + 0.5% | 4 | 403,161 | 11.4% | + 3.2% | 4 | 4 |
| 5 | Nissan | 45,329 | 10.5% | + 17.6% | 5 | 326,316 | 9.2% | + 2.3% | 5 | 5 |
| 6 | Mazda | 15,068 | 3.5% | + 10.5% | 6 | 115,872 | 3.3% | – 1.4% | 6 | 6 |
| 7 | Mitsubishi | 13,456 | 3.1% | + 20.5% | 7 | 99,443 | 2.8% | + 9.1% | 7 | 7 |
| 8 | Subaru | 11,742 | 2.7% | – 10.8% | 8 | 78,830 | 2.2% | – 9.1% | 8 | 8 |
| 9 | Lexus | 7,780 | 1.8% | + 0.4% | 10 | 61,965 | 1.7% | – 6.4% | 9 | 9 |
| 10 | Isuzu | 7,287 | 1.7% | – 7.8% | 9 | 56,076 | 1.6% | – 0.9% | 10 | 10 |
| 11 | Mercedes | 5,983 | 1.4% | + 8.8% | 11 | 36,267 | 1.0% | – 5.4% | 11 | 11 |
| 12 | Hino | 3,936 | 0.9% | + 35.4% | 13 | 29,494 | 0.8% | + 10.9% | 12 | 13 |
| 13 | Volkswagen | 3,078 | 0.7% | + 9.0% | 15 | 20,793 | 0.6% | – 13.9% | 15 | 15 |
| 14 | BMW | 3,030 | 0.7% | – 22.9% | 14 | 21,960 | 0.6% | – 18.0% | 14 | 12 |
| 15 | Mitsubishi Fuso | 2,923 | 0.7% | – 1.1% | 12 | 28,314 | 0.8% | + 21.4% | 13 | 14 |
| 16 | Audi | 2,642 | 0.6% | – 2.0% | 16 | 15,912 | 0.4% | – 9.1% | 16 | 16 |
| 17 | Mini | 1,952 | 0.5% | – 2.6% | 17 | 13,114 | 0.4% | – 9.0% | 17 | 17 |
| 18 | Volvo | 1,433 | 0.3% | + 3.8% | 19 | 9,298 | 0.3% | + 3.3% | 18 | 19 |
| 19 | UD Trucks | 1,209 | 0.3% | + 3.2% | 18 | 9,148 | 0.3% | + 0.5% | 19 | 18 |
| 20 | Land Rover | 1,153 | 0.3% | + 15.9% | 20 | 5,908 | 0.2% | – 11.1% | 21 | 22 |
| 21 | BYD | 835 | 0.2% | + 4.1% | 22 | 3,997 | 0.1% | + 34.3% | 24 | 25 |
| 22 | Jeep | 727 | 0.2% | – 10.9% | 21 | 4,994 | 0.1% | – 23.3% | 22 | 21 |
| 23 | Porsche | 706 | 0.2% | – 14.1% | 23 | 7,297 | 0.2% | – 6.4% | 20 | 20 |
| 24 | Peugeot | 558 | 0.1% | – 10.3% | 24 | 4,324 | 0.1% | – 15.0% | 23 | 23 |
| 25 | Citroen | 448 | 0.1% | + 68.4% | 25 | 2,366 | 0.1% | + 15.1% | 27 | 26 |
| 26 | Fiat | 401 | 0.1% | – 36.7% | 26 | 2,504 | 0.1% | – 21.0% | 26 | 24 |
| 27 | Renault | 353 | 0.1% | + 10.3% | 27 | 2,546 | 0.1% | + 9.2% | 25 | 27 |
| 28 | Alfa Romeo | 183 | 0.0% | – 37.1% | 29 | 1,349 | 0.0% | + 23.9% | 28 | 28 |
| 29 | Ferrari | 156 | 0.0% | + 0.6% | 28 | 1,339 | 0.0% | + 20.4% | 29 | 29 |
| 30 | Lamborghini | 98 | 0.0% | + 40.0% | 31 | 827 | 0.0% | + 12.7% | 30 | 31 |
| 31 | Scania | 84 | 0.0% | + 6.3% | 32 | 521 | 0.0% | + 9.9% | 33 | 34 |
| 32 | Hyundai | 78 | 0.0% | – 29.7% | 30 | 773 | 0.0% | + 1.8% | 31 | 30 |
| 33 | Maserati | 72 | 0.0% | + 9.1% | 33 | 460 | 0.0% | – 20.4% | 34 | 32 |
| 34 | Alpina | 60 | 0.0% | + 9.1% | 35 | 522 | 0.0% | + 67.3% | 32 | 38 |
| 35 | Bentley | 46 | 0.0% | + 39.4% | 38 | 326 | 0.0% | – 1.2% | 38 | 37 |
| 36 | Cadillac | 46 | 0.0% | – 29.2% | 37 | 278 | 0.0% | – 34.1% | 39 | 36 |
| 37 | Chevrolet | 45 | 0.0% | + 36.4% | 36 | 368 | 0.0% | + 32.4% | 35 | 41 |
| 38 | Aston Martin | 44 | 0.0% | – 10.2% | 34 | 366 | 0.0% | + 6.4% | 36 | 39 |
| 39 | Rolls-Royce | 33 | 0.0% | – 35.3% | 41 | 354 | 0.0% | + 7.9% | 37 | 35 |
| 40 | DS | 26 | 0.0% | – 23.5% | 40 | 217 | 0.0% | – 28.6% | 40 | 40 |
| 41 | McLaren | 23 | 0.0% | + 35.3% | 39 | 120 | 0.0% | – 41.2% | 43 | 42 |
| 42 | Ford | 14 | 0.0% | – 17.6% | 42 | 158 | 0.0% | + 2.6% | 42 | 43 |
| 43 | Lotus | 12 | 0.0% | + 100.0% | 43 | 73 | 0.0% | – 51.3% | 44 | 45 |
| 44 | Abarth | 10 | 0.0% | – 75.0% | 45 | 160 | 0.0% | – 74.4% | 41 | 33 |
| 45 | Dodge | 8 | 0.0% | + 0.0% | 44 | 49 | 0.0% | – 44.3% | 45 | 46 |
| 46 | Chrysler | 2 | 0.0% | n/a | – | 8 | 0.0% | + 33.3% | 50 | 52 |
| 47 | Bugatti | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 54 | – |
| 48 | Jaguar | 1 | 0.0% | n/a | 46 | 31 | 0.0% | – 83.6% | 46 | 44 |
| 49 | Maybach | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 55 | – |
| – | Others | 3,380 | 0.8% | + 126.2% | – | 20,400 | 0.6% | + 145.7% | – | – |
Japan September 2026 – regular cars:
| Pos | Model | Sep-26 | /25 | Aug | 1-9 2026 | /25 | Pos | FY25 |
| 1 | Toyota Yaris/Cross | 14,230 | + 4.1% | 1 | 110,222 | – 10.6% | 1 | 1 |
| 2 | Toyota Corolla/Cross | 11,321 | – 1.8% | 3 | 93,592 | – 12.9% | 2 | 2 |
| 3 | Toyota Sienta | 10,468 | + 40.2% | 4 | 93,060 | + 16.9% | 3 | 3 |
| 4 | Honda Freed | 7,566 | + 0.9% | 8 | 67,883 | – 1.4% | 6 | 6 |
| 5 | Toyota Land Cruiser W | 7,362 | + 67.0% | 7 | 52,075 | + 50.4% | 11 | 20 |
| 6 | Toyota Roomy | 7,202 | – 15.9% | 5 | 76,524 | + 8.9% | 5 | 5 |
| 7 | Toyota Voxy | 6,939 | + 4.8% | 13 | 64,578 | + 9.2% | 8 | 9 |
| 8 | Honda Vezel | 6,918 | – 6.5% | 16 | 54,477 | + 10.3% | 10 | 13 |
| 9 | Suzuki Jimny Wagon | 6,887 | + 42.5% | 12 | 47,973 | + 69.0% | 16 | 21 |
| 10 | Toyota Alphard | 6,879 | – 6.7% | 6 | 64,940 | – 1.6% | 7 | 7 |
| 11 | Nissan Serena | 6,559 | – 5.3% | 10 | 51,838 | – 9.0% | 12 | 11 |
| 12 | Nissan Note | 6,432 | – 13.1% | 17 | 51,041 | – 19.6% | 14 | 10 |
| 13 | Toyota Noah | 6,293 | – 6.4% | 14 | 59,205 | – 1.7% | 9 | 8 |
| 14 | Toyota Aqua | 5,324 | + 16.1% | 9 | 51,382 | – 11.0% | 13 | 12 |
| 15 | Honda StepWGN | 5,287 | + 15.6% | 15 | 48,563 | + 13.3% | 15 | 15 |
| 16 | Toyota RAV4 | 5,120 | + 135.5% | 11 | 46,366 | + 135.9% | 17 | 25 |
| 17 | Suzuki Solio | 5,066 | + 23.7% | 19 | 42,075 | + 1.3% | 18 | 17 |
| 18 | Honda Fit | 4,723 | + 13.9% | 18 | 39,758 | + 7.6% | 19 | 19 |
| 19 | Mazda CX-5 | 4,394 | + 86.2% | 20 | 28,951 | + 56.2% | 23 | 28 |
| 20 | Subaru Forester | 4,360 | – 12.4% | 40 | 21,267 | – 15.4% | 27 | 23 |
| 21 | Toyota Raize | 4,066 | – 56.8% | 2 | 87,904 | + 21.6% | 4 | 4 |
| 22 | Toyota Prius | 3,931 | – 0.7% | 21 | 37,411 | – 28.7% | 20 | 14 |
| 23 | Nissan Kicks | 3,690 | + 301.1% | 25 | 13,265 | + 69.0% | 37 | 45 |
| 24 | Toyota Vellfire | 3,367 | + 2.5% | 22 | 25,311 | + 3.6% | 25 | 22 |
| 25 | Toyota bZ4X | 3,231 | + 8184.6% | 30 | 21,546 | #DIV/0! | 26 | n/a |
| 26 | Mitsubishi Delica D5 | 3,105 | + 8.0% | 27 | 25,948 | + 25.4% | 24 | 29 |
| 27 | Toyota Harrier | 2,884 | – 24.3% | 24 | 34,419 | – 17.7% | 21 | 18 |
| 28 | Toyota Crown | 2,509 | – 53.1% | 23 | 30,423 | – 30.4% | 22 | 16 |
| 29 | Suzuki Xbee | 2,502 | + 173.7% | 31 | 19,281 | + 121.9% | 29 | 38 |
| 30 | Subaru Levorg | 2,489 | + 40.3% | 26 | 12,455 | + 5.6% | 40 | 39 |
| 31 | Nissan Leaf | 2,013 | + 806.8% | 33 | 15,425 | + 468.8% | 32 | n/a |
| 32 | Subaru Impreza | 1,954 | – 44.0% | 29 | 20,726 | – 13.4% | 28 | 24 |
| 33 | Mazda2 | 1,764 | – 13.7% | 28 | 19,148 | + 3.2% | 30 | 30 |
| 34 | Lexus NX350H | 1,582 | + 5.8% | 36 | 14,715 | – 10.5% | 34 | 33 |
| 35 | Nissan Elgrand | 1,568 | + 827.8% | 34 | n/a | n/a | n/a | n/a |
| 36 | Mazda CX-30 | 1,535 | + 28.0% | 50 | 9,536 | – 5.7% | 44 | 40 |
| 37 | Toyota Hiace W | 1,487 | + 28.7% | 37 | 12,041 | #VALUE! | 41 | 46 |
| 38 | Lexus LBX | 1,450 | – 20.7% | 38 | 13,108 | – 15.9% | 39 | 31 |
| 39 | Honda Civic | 1,379 | – 9.7% | 41 | 13,891 | – 11.1% | 36 | 36 |
| 40 | Mazda MX-5 (Roadster) | 1,374 | + 68.6% | 42 | 8,576 | + 1.2% | 45 | 43 |
| 41 | Suzuki Swift | 1,356 | – 56.4% | 43 | 13,127 | – 39.5% | 38 | 26 |
| 42 | Honda WR-V | 1,297 | – 51.2% | 44 | 9,914 | – 56.0% | 42 | 27 |
| 43 | Suzuki Fronx | 1,219 | – 39.9% | 45 | 9,551 | – 39.3% | 43 | 35 |
| 44 | Nissan X-Trail | 1,108 | – 63.2% | 47 | 13,906 | – 15.7% | 35 | 34 |
| 45 | Honda Super-ONE | 1,055 | new | n/a | n/a | new | n/a | – |
| 46 | Daihatsu Rocky | 977 | – 19.1% | 32 | 15,746 | + 33.6% | 31 | 37 |
| 47 | Mazda3 | 954 | – 11.3% | 35 | n/a | n/a | n/a | 41 |
| 48 | Honda ZR-V | 901 | – 51.8% | 39 | 15,412 | – 9.4% | 33 | 32 |
| 49 | Lexus RX350 | 783 | – 10.4% | n/a | n/a | n/a | n/a | n/a |
| 50 | Mitsubishi Outlander | 777 | – 1.8% | 46 | n/a | n/a | n/a | 48 |
Japan September 2025 – kei cars:
| Pos | Model | Sep-26 | /25 | Aug | 2026 | /25 | Pos | FY25 |
| 1 | Honda N-BOX | 19,105 | – 12.0% | 1 | 157,947 | + 0.7% | 1 | 1 |
| 2 | Suzuki Spacia | 16,088 | – 1.9% | 2 | 124,824 | – 1.6% | 2 | 2 |
| 3 | Daihatsu Tanto | 12,158 | + 6.1% | 3 | 91,484 | – 0.1% | 3 | 3 |
| 4 | Daihatsu Move | 12,119 | – 10.3% | 4 | 89,765 | + 3.8% | 4 | 4 |
| 5 | Nissan Roox | 10,332 | + 114.2% | 5 | 76,674 | + 49.0% | 5 | 7 |
| 6 | Suzuki Hustler | 8,158 | + 2.1% | 6 | 68,503 | + 0.7% | 6 | 5 |
| 7 | Mitsubishi Delica Mini/eK | 7,505 | + 49.5% | 8 | 49,417 | + 15.1% | 7 | 8 |
| 8 | Suzuki WagonR | 5,308 | – 21.3% | 7 | 46,612 | – 16.5% | 8 | 6 |
| 9 | Daihatsu Taft | 4,491 | + 11.8% | 10 | 32,468 | – 13.7% | 11 | 12 |
| 10 | Daihatsu Mira | 4,467 | + 4.9% | 11 | 40,208 | – 3.4% | 9 | 10 |
| 11 | Suzuki Alto | 4,441 | – 17.7% | 9 | 37,674 | – 17.2% | 10 | 9 |
| 12 | Nissan Dayz | 4,260 | – 19.0% | 12 | 30,905 | – 11.0% | 12 | 13 |
| 13 | Suzuki Jimny | 2,497 | – 47.0% | 13 | 23,185 | – 39.9% | 13 | 11 |
| 14 | Honda N-WGN | 2,146 | – 24.3% | 16 | 16,379 | – 26.4% | 15 | 14 |
| 15 | Honda N-ONE | 2,018 | – 53.5% | 14 | 14,652 | + 10.1% | 16 | 16 |
| 16 | Suzuki Every Wagon | 1,747 | – 17.8% | 15 | 17,179 | + 10.4% | 14 | 15 |
| 17 | Mazda Flair Wagon | 1,483 | + 13.3% | 17 | 10,576 | – 4.2% | 17 | 18 |
| 18 | Nissan Sakura | 1,371 | – 4.3% | 18 | 8,279 | – 32.1% | 18 | 17 |
| 19 | Toyota Pixis | 658 | – 38.4% | 21 | 6,319 | – 8.7% | 19 | 19 |
| 20 | Mazda Flair Crossover | 629 | + 33.8% | 19 | 4,530 | – 1.8% | 21 | 20 |
| 21 | Nissan Clipper Rio | 541 | – 9.5% | 22 | 4,477 | – 4.4% | 22 | 21 |
| 22 | Subaru Stella | 462 | – 8.5% | 25 | 3,589 | + 128.9% | 23 | 25 |
| 23 | BYD Racco | 442 | new | 29 | 648 | new | 31 | – |
| 24 | Mazda Carol | 433 | + 35.3% | 23 | 2,925 | + 9.9% | 24 | 24 |
| 25 | Mazda Flair | 338 | + 17.0% | 26 | 2,436 | + 8.8% | 25 | 26 |
| 26 | Subaru Chiffon | 268 | – 24.9% | 24 | 2,110 | – 40.6% | 26 | 23 |
| 27 | Daihatsu Copen | 231 | – 39.4% | 20 | 5,086 | + 68.9% | 20 | 22 |
| 28 | Mitsubishi eK Cross EV | 170 | + 75.3% | 28 | 1,166 | – 4.3% | 29 | 28 |
| 29 | Subaru Pleo | 158 | – 39.2% | 31 | 1,251 | – 34.4% | 27 | 27 |
| 30 | Mazda Scrum Wagon | 115 | + 3.6% | 30 | 775 | – 15.3% | 30 | 29 |
| 31 | Toyota Copen GR Sport | 94 | + 3.3% | 27 | 1,227 | + 50.7% | 28 | 30 |
| 32 | Mitsubishi Town Box | 32 | – 23.8% | 32 | 343 | – 20.2% | 32 | 31 |
Source: JADA, JMVA, JAIA
