The Jeland J6 is a rebadged Jaecoo 5.
The Russian new car market is off -6.2% year-on-year in September to 115,060 units, leading to a year-to-date volume up 7.2% to 960,059. For once local behemoth Lada (+7.6%) performs markedly better than its home market and reaches 24.7% share, its best since last May. Haval (-19.6%) is in total freefall but holds onto the 2nd spot with 11.6% share vs. 13.3 year-to-date. Tenet (+365.8%) reaches its best share since June at 10.8% and distances a sinking Geely (-35.7%). Changan (+4.4%) remains above Belgee (-41.8%) at #5. Mazda (+279.5%) shoots up to #7, its best ranking since last February (#6). New brand Jeland repeats at #10 with 2.2% share. This is a new Chinese-Russian joint-venture assembling localised versions of Chery and Jaecoo crossovers at the former General Motors plant in Shushary, Saint Petersburg.
Over in the models charts, the Lada Granta (-9.3%) suffers but still manages a 9.4% share. The Tenet T7 (+404.1%) is back up to #2 for the first time since last May, overtaking the Haval Jolion (-7.6%). The Lada Vesta (-10.2%) is also weak at #4 ahead of the new Tenet T4L, ranking at a record 5th place for the 4th month in a row. The valiant Lada Niva Legend (+6.1%) is back inside the Top 10 at #7, displacing the Lada Iskra (+3253.2%). The Mazda CX-5 (+309.4%) is down two spots on August to #10.
Previous month: Russia August 2026: Market down -6.5%, Jeland brand slips into Top 10
One year ago: Russia September 2025: Sales down -18.7%, Belgee, Solaris, Toyota stand out
Full September 2026 Top 10 brands and models below.
Russia September 2026 – brands:
| Pos | Brand | Sep-26 | % | /25 | Aug | 2026 | % | /24 | Pos | FY25 |
| 1 | Lada | 28,388 | 24.7% | + 7.6% | 1 | 236,807 | 24.7% | – 0.4% | 1 | 1 |
| 2 | Haval | 13,400 | 11.6% | – 19.6% | 2 | 127,666 | 13.3% | + 16.4% | 2 | 2 |
| 3 | Tenet | 12,423 | 10.8% | + 365.8% | 3 | 101,136 | 10.5% | + 3596.5% | 3 | 9 |
| 4 | Geely | 6,267 | 5.4% | – 35.7% | 4 | 58,078 | 6.0% | – 6.9% | 4 | 4 |
| 5 | Changan | 6,125 | 5.3% | + 4.4% | 5 | 40,768 | 4.2% | – 19.6% | 6 | 6 |
| 6 | Belgee | 4,861 | 4.2% | – 41.8% | 6 | 42,977 | 4.5% | + 6.1% | 5 | 5 |
| 7 | Mazda | 3,203 | 2.8% | + 279.5% | 8 | 21,218 | 2.2% | + 512.4% | 9 | n/a |
| 8 | Toyota | 3,178 | 2.8% | – 3.9% | 9 | 26,667 | 2.8% | + 54.8% | 8 | 10 |
| 9 | Jetour | 3,164 | 2.7% | + 2.5% | 7 | 27,565 | 2.9% | – 0.4% | 7 | 7 |
| 10 | Jeland | 2,567 | 2.2% | new | 10 | 8,436 | 0.9% | new | n/a | – |
Russia September 2026 – models:
| Pos | Model | Sep-26 | % | /25 | Aug | 2026 | % | /25 | Pos | FY25 |
| 1 | Lada Granta | 10,820 | 9.4% | – 9.3% | 1 | 92,523 | 9.6% | – 12.7% | 1 | 1 |
| 2 | Tenet T7 | 6,362 | 5.5% | + 404.1% | 3 | 55,905 | 5.8% | + 4207.0% | 2 | n/a |
| 3 | Haval Jolion | 5,685 | 4.9% | – 7.6% | 2 | 54,628 | 5.7% | + 24.3% | 3 | 3 |
| 4 | Lada Vesta | 5,388 | 4.7% | – 10.2% | 4 | 44,449 | 4.6% | – 28.2% | 4 | 2 |
| 5 | Tenet T4L | 4,379 | 3.8% | new | 5 | 16,882 | 1.8% | new | n/a | – |
| 6 | Lada Niva Travel | 3,409 | 3.0% | – 41.9% | 7 | 31,440 | 3.3% | + 33.2% | 5 | 8 |
| 7 | Lada Niva Legend | 3,247 | 2.8% | + 6.1% | n/a | 24,318 | 2.5% | – 0.5% | 7 | 7 |
| 8 | Lada Iskra | 3,152 | 2.7% | + 3253.2% | 6 | 25,468 | 2.7% | + 19406.3% | 6 | n/a |
| 9 | Belgee X50+ | 3,037 | 2.6% | new | 9 | 16,058 | 1.7% | new | n/a | n/a |
| 10 | Mazda CX-5 | 2,915 | 2.5% | + 309.4% | 8 | 19,631 | 2.0% | + 661.2% | 9 | n/a |
Source: Manufacturers
