The Kia Sonet is up 69% year-on-year in July.
No less than 14,812 new light vehicles found a buyer in Ecuador in July, that’s a 27.9% year-on-year surge, the highest overall tally in recent memory. This leads to a year-to-date volume up 39.1% to 92,997. Kia (+32%) remains the most popular carmaker in the country with 15.8% share, distancing Chevrolet (+21.5%) and Toyota (+34.1%). Dongfeng shoots up 159.4% year-on-year and five spots on June to land in 4th position with 5.2% share vs. 3.8% so far this year. Excellent performances also by DFSK (+51.1%), Suzuki (+43.2%) and JAC (+37.3%). All in all, Chinese manufacturers account for 56.3% of the Ecuadorian market in July and 53.9% year-to-date.
Model-wise, the Kia Soluto (+16.6%) stays the distant leader at 6.4% share vs. 4.1% for the #2, the Chevrolet Groove (+47.4%) in strong shape. The Kia Sonet (+69%) does even better at #3, keeping the Chevrolet D-Max (-22.7%) at #4. The Isuzu Pickup is estimated to climb to 5th place, knocking down the GWM Poer (-17.3%) and Wingle (+75.3%) to #6 and #7 respectively.
Previous month: Ecuador June 2026: Market up 44.1%, Chevrolet Groove up to #2
One year ago: Ecuador July 2025: GWM, Chery, Hyundai stand out in highest July volume in 6 years
Full July 2026 Top 20 brands and Top 10 models below.
Ecuador July 2026 – brands:
Note: Isuzu brands data is unavailable but it places at least in 13th position in July.
| Pos | Brand | Jul-26 | % | /25 | Jun | 1-7 2026 | % | /25 | Pos | FY25 |
| 1 | Kia | 2,343 | 15.8% | + 32.0% | 1 | 14,855 | 16.0% | + 37.0% | 1 | 1 |
| 2 | Chevrolet | 1,604 | 10.8% | + 21.5% | 2 | 10,945 | 11.8% | + 17.0% | 2 | 2 |
| 3 | Toyota | 854 | 5.8% | + 34.1% | 4 | 4,662 | 5.0% | + 34.1% | 5 | 5 |
| 4 | Dongfeng | 773 | 5.2% | + 159.4% | 9 | 3,553 | 3.8% | + 105.9% | 7 | 13 |
| 5 | GWM | 766 | 5.2% | + 25.8% | 3 | 5,095 | 5.5% | + 48.7% | 3 | 3 |
| 6 | Hyundai | 737 | 5.0% | + 2.8% | 7 | 4,969 | 5.3% | + 23.2% | 4 | 4 |
| 7 | Chery | 643 | 4.3% | + 23.2% | 6 | 4,428 | 4.8% | + 45.5% | 6 | 6 |
| 8 | Suzuki | 607 | 4.1% | + 43.2% | 11 | 2,918 | 3.1% | + 8.7% | 10 | 17 |
| 9 | JAC | 497 | 3.4% | + 37.3% | 8 | 3,270 | 3.5% | + 65.6% | 8 | 7 |
| 10 | DFSK | 426 | 2.9% | + 51.1% | 12 | 2,654 | 2.9% | + 68.9% | 12 | 12 |
| 11 | Sinotruk | 406 | 2.7% | + 11.8% | 10 | 2,977 | 3.2% | + 71.6% | 9 | 11 |
| 12 | Volkswagen | 310 | 2.1% | + 16.1% | 15 | 1,926 | 2.1% | + 35.1% | 15 | 14 |
| 13 | Jetour | 302 | 2.0% | + 26.9% | 13 | 2,119 | 2.3% | + 113.2% | 13 | 10 |
| 14 | Foton | 297 | 2.0% | + 30.8% | 18 | 1,638 | 1.8% | + 52.8% | 17 | 15 |
| 15 | Ford | 293 | 2.0% | + 102.1% | n/a | 1,220 | 1.3% | + 40.9% | 20 | n/a |
| 16 | Mazda | 284 | 1.9% | + 18.3% | 17 | 2,017 | 2.2% | + 34.5% | 14 | 19 |
| 17 | Changan | 278 | 1.9% | + 46.3% | 16 | 1,729 | 1.9% | + 166.0% | 16 | n/a |
| 18 | MG | 252 | 1.7% | + 101.6% | 14 | 1,259 | 1.4% | + 118.2% | 18 | n/a |
| 19 | BYD | 248 | 1.7% | – 1.2% | 5 | 2,738 | 2.9% | + 111.8% | 11 | 9 |
| 20 | Hino | 202 | 1.4% | – 11.0% | n/a | 1,235 | 1.3% | – 21.5% | 19 | 16 |
Ecuador July 2026 – models:
| Pos | Model | Jul-26 | % | /25 | Jun | 1-7 2026 | % | /25 | Pos | FY25 |
| 1 | Kia Soluto | 953 | 6.4% | + 16.6% | 1 | 6,711 | 7.2% | + 32.8% | 1 | 1 |
| 2 | Chevrolet Groove | 600 | 4.1% | + 47.4% | 2 | 3,884 | 4.2% | + 65.4% | 2 | 4 |
| 3 | Kia Sonet | 551 | 3.7% | + 69.0% | 3 | 2,869 | 3.1% | + 34.3% | 4 | 5 |
| 4 | Chevrolet D-Max | 378 | 2.6% | – 22.7% | 4 | 2,781 | 3.0% | – 17.6% | 3 | 2 |
| 5 | Isuzu Pick-up (est) | 308 | 2.1% | n/a | n/a | 1,158 | 1.2% | n/a | n/a | n/a |
| 6 | GWM Poer | 282 | 1.9% | – 17.3% | 5 | 2,113 | 2.3% | + 7.5% | 5 | 3 |
| 7 | GWM Wingle | 256 | 1.7% | + 75.3% | 6 | 1,422 | 1.5% | + 53.7% | 9 | n/a |
| 8 | Hyundai Tucson | 239 | 1.6% | – 13.4% | n/a | 1,506 | 1.6% | + 12.5% | 7 | 8 |
| 9 | Toyota Hilux | 212 | 1.4% | + 12.8% | 10 | 1,095 | 1.2% | + 31.6% | n/a | n/a |
| 10 | Kia Sportage | 208 | 1.4% | – 16.8% | 8 | 1,532 | 1.6% | + 2.1% | 6 | 6 |
| n/a | Suzuki Swift | 178 | 1.2% | + 43.5% | n/a | 713 | 0.8% | – 0.7% | n/a | n/a |
| n/a | Hyundai Grand i10 | 171 | 1.2% | + 28.6% | n/a | 1,275 | 1.4% | + 36.5% | n/a | n/a |
| n/a | Suzuki Fronx (est) | 150 | 1.0% | n/a | n/a | 1,349 | 1.5% | n/a | 10 | n/a |
| n/a | Chery Arrizo | 149 | 1.0% | + 3.5% | 7 | 1,294 | 1.4% | + 83.0% | n/a | n/a |
| n/a | BYD Seagull | 8 | 0.1% | n/a | n/a | 565 | 0.6% | n/a | n/a | n/a |
Source: AEADE
